As generative artificial intelligence tools flood the entertainment industry, Hollywood is pushing for legislation that would require more transparency from AI companies.
The bill, introduced Tuesday by Rep. Adam Schiff (D-Calif.), would require companies to disclose copyrighted materials used to train generative AI systems. If the bill passes, OpenAI, for example, would be forced to publish videos and other content used to create Sora.
The long-term goal is to provide some ammunition to companies and creators across industries threatened by the rise of generative AI tools that could play a key role in the production pipeline. If it becomes known that a company used the copyrighted work of a filmmaker, author, artist, etc. in the creation of his AI system, he could be sued.
Labor groups and unions across the industry support the bill. Most claimed that their members' copyrighted works were being used illegally to train AI systems.
Meredith Steem, president of the Western Writers Guild of America, said in a statement that this is “an important first step in addressing the unprecedented unauthorized use of copyrighted material to train generative AI systems.” Ta.
Leslie Linka Glatter, president of the Directors Guild of America, echoed similar sentiments, adding that this “allows filmmakers to protect their intellectual property.”
IATSE International President Matthew D. Loeb emphasized in a statement that the bill could allow “workers to exercise their rights.”
Other groups supporting the bill include the Recording Industry Association of America, the Writers Guild, the Voice Actors Association of America, the Concept Art Association, the Recording Academy, and the Voice Actors Association of America.
The bill would require companies that create or modify training datasets to build generative AI systems to submit a “sufficiently detailed summary of the copyrighted material used” within 30 days after the product is provided to a consumer. Must be submitted to regulatory authorities. The U.S. Copyright Office then creates a database of information. If he does not comply, he will be fined $5,000.
“AI has the disruptive potential to transform economies, political systems, and everyday life,” Schiff said in a statement. “We must balance the immense potential of AI with the critical need for ethical guidelines and protection.”
The bill could face a steep road to passage in the Senate. This is due, at least in part, to uncertainty as to whether training AI systems using copyrighted works violates intellectual property laws. Courts are grappling with lawsuits brought by writers, artists and music publishers that could take years to resolve.
The bill is also likely to run into opposition from AI companies, who say they would give up a competitive advantage by making their training datasets public. Last year, OpenAI pivoted to not disclosing information about the sources of its datasets. ”[g]Consider both the competitive environment and the safety implications of large models like GPT-4. ”
“Everything produced by AI ultimately comes from a human creative source,” SAG-AFTRA Executive Director Duncan Crabtree-Ireland said in a statement. “The content, the intellectual property, must be protected.”
The full list of approvals is below.
— “An effective regulatory regime for AI must start with comprehensive and transparent record-keeping, one of the most fundamental building blocks for effective enforcement of creators’ rights. The RIAA commends Congressman Schiff for his leadership on this urgent and fundamental issue,” said Ken Doroshaw, Chief Legal Officer, Recording Industry Association of America.
— “Professional Photographers of America and its 35,000 members strongly support this bill. Because photographers need to publicly display their best work to attract customers, generative AI companies will The likelihood of having your work scraped is particularly high. Copyright holders are struggling with the harsh reality of competing with their own work taken by generative AI companies to develop their systems, highlighting the urgency of this problem. It should not be underestimated,” said David Trust, CEO of Professional Photographers of America.
— “The Generative AI Copyright Disclosure Act is important legislation to ensure that companies use this rapidly evolving new technology in an ethical and transparent manner. Considering the scope and potential threats of AI So we urgently need enforceable regulations to prevent companies from introducing this technology behind the scenes without people's consent or knowledge,” said Lisa Takeuchi Cullen, president of the Writers Guild of America East. Ta.
— “Without transparency regarding the use of copyrighted materials in training artificial intelligence, creators will never be fairly compensated and AI technology companies will continue to steal from songwriters.” This bill This is an important step in ensuring that the law puts people first, and we thank Congressman Schiff for her leadership,” said ASCAP CEO Elizabeth Matthews.
— “Protecting the work of music creators is essential, and this all starts with transparency and tracking the use of copyrighted material in generative AI. We hope that the AI Copyright Disclosure Act will rally support for this mission and ensure that the rights of authors and creators continue to be protected and preserved,” said Willie “Prophet”, co-chair of the Black Music Action Coalition.・Stigers said.
— “Senator Schiff’s proposal is a huge step toward responsible AI that partners with artists and creators, rather than exploiting them. We need to stop hiding and embrace clear rules around record-keeping that create a level and transparent playing field for the development and licensing of truly innovative applications and tools,” said Dr. Moya McTeer. . , Senior Advisor, Human Artistry Campaign.