- Bloomberg reported that Apple is in talks with OpenAI and Google to incorporate AI into the next iPhone.
- iPhone 16 is scheduled to be released this fall.
- Tim Cook has hinted in recent months that Apple has big plans for AI this year.
Apple is considering options for bringing AI to the next generation of iPhones.
The tech giant is in talks with both OpenAI and Google to bring generative AI to its next iPhone operating system, iOS 18, but no final decision has been reached between ChatGPT and Gemini or any other third-party provider. Bloomberg reported on Friday.
Business Insider previously reported that the iPhone 16 is scheduled to be released this fall. This will be the first Apple smartphone to incorporate generative AI, which experts predict will send Apple's stock price soaring.
The next iPhone may have AI-driven features based on Apple's internal large-scale language models, but the company is partnering with more established AI creators to create chatbots similar to OpenAI's GPT model. Bloomberg reported that the plan is to incorporate it.
The outlet reported that Apple was first in talks about a deal with OpenAI earlier this year, but cooperation between the two companies has slowed since then.
In recent months, CEO Tim Cook has become more outspoken about Apple's plans to enter the AI space. He said in February that the company would make a big announcement later this year about incorporating the technology into its existing product line.
“As we look to the future, we will continue to invest in these and other technologies that will shape the future,” BI previously reported during the company's fourth-quarter earnings call. amount of time and effort. ”
Apple had previously announced plans to launch a Mac lineup with a new AI-focused M4 processor, leading to increased scrutiny from regulators and a monopoly filed against the company by the Justice Department in March. Despite the ban, the company's stock price rose 4%.
The lawsuit, combined with headwinds from China of declining sales in key markets, created a “perfect storm for Cupertino,” analyst Dan Ives said in an April 9 report on the company's stock. But he said he still believes Apple will outperform current market returns.
“Our treeview treeview on Apple looks set to weather this next quarter or two with easier comps, an AI announcement at WWDC, a strong iPhone 16 upgrade cycle, and opportunities to monetize golden installs. It’s all about getting to the other side. We have a base in Cupertino,” Ives wrote in his analysis.
Apple, Google, and OpenAI did not immediately respond to requests for comment from Business Insider.