Apple has been investing heavily in artificial intelligence recently and will soon be introducing its own generative AI to the world. In fact, it appears the company is taking AI seriously, as a new report claims that Apple is developing new chips to power AI processing in data centers.
Apple is developing an “AI chip”
report by wall street journal The company is building an “AI chip” for data centers that it says could run some of the new AI-based features it will announce at WWDC 2024 next month.
“Apple is working on its own chips designed to run artificial intelligence software on servers in its data centers. This could give the company a key advantage in the AI ​​arms race.” Aaron Tilley and Yang Jie told WSJ. This is based on a source familiar with the matter.
The report comes after Jeff Pu, an analyst at Haitong International Securities, said this week that Apple is using both the M2 Ultra and M4 chips to power servers dedicated to new AI-based features in iOS 18. It was announced after.
The company is expected to introduce a number of features based on generative AI in iOS 18 and other software updates announced at WWDC 2024 in June. Apple is also developing its own language models that can be run offline. However, these models are more limited, so it would be ideal to have an online alternative to provide more accurate results.
This story is being updated…
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