NASHVILLE, Tenn. (WKRN) – Two new radio stations in Nashville are leveraging artificial intelligence to broadcast music to a very specific audience.
“Creating radio experiences has become so much faster and more efficient that we can actually take the time to invest in really localized and interesting formats, like the one we started in Nashville.” Hi-Fi CEO Zach said. Zaron.
Zalon's company, in partnership with Xperi and Cumulus Media, broadcasts two HD radio stations on 104.5FM HD2 and HD3: “The Hill” and “Nashville Songwriter Radio.”
“The Hill” is aimed at high school students and spans multiple genres, while “Nashville Songwriter Radio” focuses on songs by Nashville singers and songwriters.
“These types of stations are meant to feature artists who are truly noteworthy and who would never get the attention they deserve with a simple algorithm,” Zaroon said.
Zalon said the station uses AI in conjunction with humans to deliver a cost-effective, ultra-special station.
Humans record song introductions and carefully select a rich selection of music, and AI selects songs and introductions to broadcast the program.
“A human selects all the ingredients and puts them on a plate. Then the AI selects those ingredients and mixes everything together to create the final stew, or final dish,” Zaroon explained. Did.
Zaroon said the use of AI will not cost anyone a job in the short term, as the technology speeds up tasks, not eliminates them.
“The best way to think about this is that it's like a power tool to supplement what humans are doing,” he said.
Many Nashville musicians are concerned that artificial intelligence will harm their industry or take away their jobs, but Clyde Rolston, a music business professor at Belmont University, is concerned about AI and radio. I'm optimistic about it.
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“I think it's great for Nashville. Even people who aren't necessarily signed to a major publisher can potentially get exposure that they wouldn't otherwise get, and that's great for artists and songwriters,” Rolston said. he said.
“I think this is really the next step and embracing wireless technology,” he added.