Generative AI healthtech company TORTUS engaged The SEO Works to manage both their SEO and PPC approach.
TORTUS’ flagship product, OSLER, listens to clinician-patient conversations and seamlessly interacts with any Electronic Health Record (EHR) system to automate the clinical documentation process, including pre-chart summaries, consultation notes, test requests and coding, for final clinician approval.
The tool was designed to reduce clinicians' administrative burden, address increasing burnout, and free up their time and ability to provide high-quality patient care.
As a new and fast-growing business in the emerging field of AI, there was a huge opportunity to solidify its position in search results and get ahead of the competition. But TORTUS' ambitions didn't stop there – they wanted to become a market leader in their own right.
With this in mind, it was determined that investing in both organic and paid visibility would be key to success. An extensive search was then carried out to find a digital agency partner that could offer an integrated service, which led to contacting Sheffield-based agency, The SEO Works.
The award-winning agency's team engaged in several detailed audits of both the website and advertising account, which identified a range of opportunities that could be exploited to boost TORTUS to the desired level of awareness, all of which were highlighted in a competitive bidding process. The detailed nature of the proposed strategy and their strong track record in the software industry made The SEO Works a perfect fit for the challenge at hand.
“We decided to work with The SEO Works because they were well-received by other entrepreneurs in the field. From the first contact, the team was professional, thorough and very insightful. We were especially impressed with the speed, which as a startup, is something we value above all else,” said Dr. Dom Pimenta, co-founder and CEO of TORTUS.
Because the TORTUS website is relatively new, the campaign focused on building both an SEO and PPC approach from the ground up, with each team working together to execute an integrated campaign, focusing on key tasks like keyword and competitor research to inform strategy and targeting, all contributing to the end goal of increased visibility.
“There's a reason we have such a strong reputation when it comes to the software industry – we're consistent when it comes to results. Combine this with our strong track record in integrated campaigns and we believe we're a great fit for TORTUS and perfectly positioned to help them achieve their digital goals. We hope this is just the beginning of a fruitful relationship between our two companies and we look forward to working with them,” said Alex Hill, Head of Sales at The SEO Works.
SEO Works specialises in SEO, PPC, digital PR, web and paid social advertising, with many clients in the software sector including Minesoft, Agilio Software and 3Squared.