Michael Ochs Archive/Getty Images; Soul Machine
In keeping with the growing trend of extending the value of celebrity beyond the grave, Marilyn Monroe has created an AI-generated “digital Marilyn” who can answer questions in the late icon's “distinctive voice and style.” It was revived as “.
Soul Machines, a technology company that empowers “AI-powered digital people,” debuted a new project in partnership with Authentic Brands Group on Friday at SXSW in Austin, Texas. According to a press release, Digital Marilyn “uses advanced natural language processing, deep learning, and GPT 3.5 to interact with fans in real time.”
Monroe left the majority of her fortune to acting teacher Lee Strasberg, who died in 1982. His second wife Anna inherited Monroe's fortune and later sold the actress's intellectual property to Authentic Corporation for an estimated $20 million to $30 million.
Using Soul Machines' proprietary camera and microphone technology, Digital Marilyn is able to read the user's emotions, analyze their preferences, and adjust its response accordingly, the company says. “Digital Marilyn's advanced machine learning allows her to have natural, fluid interactions, adapting to your questions and interests in real time,” the tech company touts, noting that the average conversation with a digital representative is He added that it would be 20 minutes.
“Digital Marilyn showcases our biological AI, bringing iconic personalities to life through engaging dialogue and emotional intelligence,” said Greg Cross, CEO and co-founder of Soul Machines, in a statement. It is stated in “It's more than just nostalgia. It's a glimpse into the future of immersive interaction.”
Last year, the use of AI became a major stumbling block in the longest actors strike in Hollywood history, as SAG-AFTRA battled with Hollywood studios over the use of AI in actors' performances, particularly over AI scans of deceased performers and conditions of performance. It became. Agree.
AI is also making inroads into the realm of comedy, with an AI-powered special in January marking 15 years since the death of comedian George Carlin and attempting to emulate his signature humor. George Carlin's estate subsequently filed a lawsuit against Dudessy, the company that produced the special, for using the comedian's copyrighted work without permission.