Gartner, Inc. market analysis predicts that search engine volume will decline by 25% by 2026 due to AI chatbots and other virtual agents. More and more people are searching for content on ChatGPT and Co., competing with Google and other search agents.
Comparing AI chatbots and search engines
When looking for information or asking a question, many users go directly to ChatGPT instead of using Google or Bing. Therefore, market research agency Gartner believes that: Search engine marketing will have to cede market share to AI chatbots sooner or later. “As GenAI becomes more integrated into all aspects of business, companies will need to rethink their marketing channel strategies.” Alan Antin, vice president analyst at Gartner. Therefore, we write that we can expect an overall decrease in search traffic. seo-suedwest.de.
Google Gemini vs. ChatGPT Plus vs. Microsoft Copilot
“Quality and reliability are our priority”
At this time, it is unclear whether Virtual Agent will replace traditional search. In any case, GenAI will create content cost-effectively and in the future will also rely on watermarks and other authentication measures, impacting activities such as keyword strategy and assessing a website's domain authority. It will be.Search engine algorithms will probably label this content accordingly at the same time We place more emphasis on quality – Simply to supplement the large amount of AI-generated content being sent out on the web. Ultimately, both the usefulness and quality of your content will still be important for success in organic search results.
What this actually means for businesses
“Businesses should focus on creating unique content that is useful to their customers and potential customers. ” Antin says. According to Gartner, content should still meet his SEO-related criteria, including: Human expertise, experience, authority, and trustworthiness” Market researchers have high hopes for the labeling requirements for content created with AI support – they write that corresponding rules are already being refined in some countries 3 tons.De. When it comes to SEO, Google always emphasizes that content should be generated for users, not for the search engine itself.
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