adobe The company reportedly pays artists and photographers to provide videos and images used to train its artificial intelligence models.
The company uses images from its own library of stock media, but pays contributors to fill gaps in available material, Bloomberg reported. report Thursday (April 11).
Adobe pays an average of 6 cents to 16 cents per photo and $2.62 per minute for video, according to the report.
According to the report, these videos will be used to develop an AI text video generator that Adobe is developing. This joins the company's existing tools for generating images and illustrations.
Adobe reportedly said it will release more information about its video generation technology later this year.
The company is expanding Generation AI It has capabilities across digital media, digital experiences, publishing and advertising product lines. We plan to add more in the coming months.
the fire Fly Creative generation AI models have helped users generate over 6.5 billion images, vectors, designs, and text effects since their introduction in 2023.
“Early adopters like IBM are putting Firefly at the center of their content creation process.” David Wadhwanisaid Adobe's president of digital media business at the company's quarterly earnings conference in March. “IBM used Adobe Firefly to generate 200 campaign assets and over 1,000 marketing variations instantly instead of months.”
Adobe's proposal to pay people who post videos and images comes as several other companies face controversy over how they use content to train AI models.
for example, OpenAI Discussions center on the use of diverse web content in development. AI software like Chat GPT, Darui and sky. OpenAI has also been sued by the New York Times and other publications and authors over its use of content to train models.
YouTube CEO Neil Mohan He told Bloomberg on April 4 that there is a lack of concrete evidence about whether OpenAI used YouTube videos to power its video-generating AI software, but such unauthorized use would He said it was a violation of the terms of service.
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