The spot highlights the company's slogan, “You Can Do It,” which has been an integral part of the brand's heritage for nearly 40 years.
DIY retailer B&Q has unveiled its latest advertising campaign created by London advertising agency Uncommon. This advertising campaign aims to encourage people to tackle various tasks that they have been putting off due to lack of confidence.
The spot is the centerpiece of a partnership with ITV brokered by Dentsu Creative Entertainment and was launched during the final series of Ant & Dec's Saturday Night Take Away show.
According to the brand, 80% of homeowners want to tackle DIY projects themselves, but unfortunately, only 36% of them feel capable.
'You Can Do It' has been part of B&Q's story for nearly 40 years. This is one of our most distinctive brand assets and we are delighted to be able to shine a spotlight on it with our new campaign,” said Tom Hampson, marketing director at B&Q. Masu.
“Not only that, but its relevance has never felt more important today as we know many people are putting off starting home improvement projects. Like B&Q Having a trusted partner makes it easier to overcome those doubts and believe that you can do it. Our 'You Can Do It' campaign will help give people confidence as they embark on their DIY journey. I hope so.”
The film will be broadcast on TV and Video on Demand on ITV, Channel 4 and Sky for the rest of this month. There will also be an integrated campaign including a series of impressive and daring outdoor executions starting next month.
Nils Leonard, co-founder of Uncommon, added: “We're really proud of our continued partnership with B&Q, one of Britain's best-loved DIY brands. We're bringing new life to their home tagline 'You Can Do It'. Because it gives meaning.” ” We live in a world where we are told more and more that we can’t do it, and this campaign aims to powerfully bring back that message in a way that only B&Q can. ”
Interested in more creative campaigns? Check out our Ad of the Day and Best Ads of the Week sections.