There are just four weeks left until Apple holds this year's World Wide Developers Conference on June 10th and unveils the software that powers the iPhone, iPad, Apple Watch, and Mac. The final software will be in public beta in July and generally released in September. thought. Rumors are already widespread that AI will be in action in a big way. And now, according to a new report, some of the AI may be coming from his OpenAI, the same company that developed ChatGPT.
Talks between Google and Apple to bring the Gemini chatbot to iPhones are still ongoing, but no deal has been reached, according to Bloomberg's Mark Garman. However, Garman said, “Apple is close to an agreement with OpenAI to use the startup's technology on the iPhone as part of a broader effort to bring artificial intelligence capabilities to its devices.”
There is a perception that Apple is lagging behind in the race to bring AI to its phones, especially since the Samsung Galaxy S24 series introduced Galaxy AI to great acclaim in January.
And, as Garman says, “Apple is set to make a splash in the world of artificial intelligence in June.” And while the deal with Open AI hasn't been signed yet, negotiations are heating up. It is considered.
Generative AI is complex and expensive, and Apple plans to announce its own AI capabilities in the future, but to regain its lofty position, Apple wants to work with outside organizations to deliver more power, faster. It is believed that
And AI is one of the reasons Apple announced the M4 chip much earlier than most expected. That's because M4 has a more powerful neural engine designed to work better with AI. The M4 chip will be available in the new iPad Pro starting May 15th.
Using OpenAI has its own challenges, especially since Apple is so particular about privacy, and LLMs like the one used by ChatGPT require so much processing power that doing everything on the device is a no-brainer. It Is difficult.
However, Apple plans to “run some of its future artificial intelligence capabilities through data centers equipped with its own processors.”
All of this may have contributed to Apple CEO Tim Cook's assertion during Apple's recent earnings call that Apple will have an advantage in AI. We need that to catch up.
“We believe in the transformative power and promise of AI, and believe it has a differentiating advantage in this new era,” Cook said.
How that will happen will become clearer in the coming weeks.