The partnership will give Google access to Reddit's data API to deliver real-time content from Reddit's platform. This allows Google to provide “an efficient and structured way to access Reddit's vast corpus of existing content,” while also displaying Reddit content in new ways across the company's products. You will be able to do it.
Interviewed by Reddit CEO Steve Huffman The Verge Last year, he said of Reddit's API changes and the protests that followed, saying, “Using the API is to cover costs, and data licensing is a potential new business for us.'' indicated that they may seek similar revenue-generating arrangements.
The partnership also gives Reddit access to Vertex AI. Vertex AI is Google's AI-powered service that helps businesses improve their search results. Reddit said the changes do not affect its Data API Terms, which prevent developers and companies from accessing data for commercial purposes without authorization.
Despite this agreement, Google and Reddit don't always see eye to eye. Reddit had previously threatened to block Google from crawling its site over concerns that companies would use the data for free to train AI models. Reddit is also expected to announce an initial public offering in the coming weeks, and the change will likely be part of an effort to boost the company's valuation, which hovered at more than $10 billion in 2021.