Job Title: SEO Freelancer (specializing in small business growth)
overview
We are looking for a skilled and passionate SEO freelancer who specializes in growing small businesses through effective search engine optimization strategies. As an important member of our team, you will be responsible for developing and implementing his SEO campaigns tailored to the unique needs and goals of small businesses. Your expertise drives organic traffic, increases online visibility, and ultimately contributes to your client's growth and success.
responsibility:
1. Developing an SEO strategy:
- We work with clients to understand their business objectives, target audience, and industry landscape.
- Perform a comprehensive SEO audit to identify strengths, weaknesses, and opportunities for improvement.
- We develop customized SEO strategies to fit our clients' goals, budgets, and schedules.
2. On-page optimization:
- Optimize your website structure, content, and metadata to improve search engine visibility and user experience.
- Conduct keyword research to identify relevant, high-performing search terms.
- Create and optimize your landing pages, product descriptions, and blog posts to boost your organic rankings.
3. Off-page optimization:
- Implement link building strategies to obtain high-quality backlinks from authoritative websites.
- Grow your online presence by fostering relationships with industry influencers, bloggers, and webmasters.
- Monitor and analyze your link profile to ensure compliance with best practices and search engine guidelines.
4. Content strategy and development:
- Develop a content calendar and strategy to support your SEO goals and attract your target audience.
- Create engaging and shareable content assets such as articles, infographics, videos, and social media posts.
- Optimize your content for relevant keywords, user intent, and search engine algorithms.
5. Technical SEO:
- Identify and resolve technical issues that may impede website performance and indexing.
- Optimize your website speed, mobile responsiveness, and site architecture to improve user experience and search engine rankings.
- Work with developers to implement SEO best practices, schema markup, and structured data.
6. Performance monitoring and reporting:
- Track key SEO metrics such as organic traffic, keyword rankings, conversion rates, and ROI.
- Analyze data to identify trends and opportunities using Google Analytics, Search Console, and other SEO tools.
- Prepare comprehensive reports and presentations to communicate progress, challenges, and recommendations to clients.
requirements
- Proven experience as an SEO specialist or consultant focused on small business growth.
- In-depth knowledge of search engine algorithms, ranking factors, and SEO best practices.
- Proficiency in SEO tools such as Ahrefs, SEMrush, Moz, Google Analytics, and Google Search Console.
- Strong analytical skills and the ability to interpret data to drive informed decision making.
- Excellent communication skills, both written and verbal, with the ability to communicate complex ideas to non-technical stakeholders.
- Creative thinking and problem-solving skills to adapt strategies to evolving search engine trends and client needs.
- Self-motivated and able to work independently and manage multiple projects simultaneously while meeting deadlines.
- Passionate about staying up to date on the latest trends and developments in SEO and digital marketing.
Education and qualifications:
- Bachelor's degree in marketing, communications, business, or related field preferred.
- Having SEO certifications such as Google Analytics or Google Ads certification is an added advantage.
position
Since you will be working in a remote location, we will be flexible regarding work location and working hours. However, candidates must be able to participate in occasional meetings and collaboration sessions with clients as needed.
If you're a results-driven SEO professional with a knack for helping small businesses succeed online, we encourage you to apply and join our dynamic team.