OpenAI's ChatGPT has proven to be a revolutionary tool for SEO professionals. With Google increasing its willingness to allow AI-generated content to be ranked and OpenAI releasing a new version of GPT for enterprises, the use cases are only going to expand exponentially.
Another monumental change occurred in January 2024 when OpenAI declared its GPT store open for business. ChatGPT Plus users and users with access to Team and Enterprise plans can explore the custom GPTs that almost anyone develops.
Mirroring the strategy used by Apple and Google's mobile app stores, the platform provided by OpenAI aims to enable users to build custom features and experiences into existing products tailored to specific use cases. That's what I mean. Eventually, OpenAI plans to introduce a user engagement-based payment model for app developers and creators.
In this article, we'll take a deep dive into how SEO professionals use ChatGPT, and explore the most popular custom GPTS currently available and how they integrate into your overall SEO strategy. provide insight.
How do SEO professionals use ChatGPT?
In the three months between OpenAI introducing the ability to create custom GPTs and the launch of the official GPT store, over 3 million custom versions of ChatGPT were created by users.
SEO leverages this AI technology for a variety of tasks such as content creation, keyword research, and technical optimization.
ChatGPT's ability to understand and generate human-like text makes it a powerful tool for use at all stages of the content creation process. At the same time, its natural language processing (NLP) capabilities assist in keyword discovery and strategy development.
What is the ChatGPT plugin?
According to OpenAI, the ChatGPT plugin (or “GPT”) is “a custom version of ChatGPT that combines any combination of instructions, additional knowledge, and skills.”
OpenAI's app store model is similar to Apple's and Google's, but with a lower barrier to entry. Anyone can build their own GPT with no coding required, for personal or internal use, or for the public.
When you open your custom GPT, it looks the same as your current ChatGPT user. This is because the user is built from the same text interface and includes the same back-and-forth conversation experience as the traditional model.
GPT developers can also build on the platform's functionality and define custom actions by making APIs available to GPT. This means that GPT can access external data, making it an even more powerful tool for “real world” research and integration.
To list a GPT on the GPT Store, creators must verify their builder profile by displaying their name or linking to their website.
Let's dig deeper: How the ChatGPT plugin can improve your SEO strategy
How to enable custom GPT
At the time of writing, OpenAI's GPT store can be accessed by:
- Users with a ChatGPT Plus subscription ($20/month).
- Users of ChatGPT Team and Enterprise business plans. Prices range from $25 per user per month to several thousand dollars.
Once logged in, users can access the GPT Store and view leaderboards and popular apps across categories such as writing, productivity, and DALL-E image generation.
Downloading a custom GPT is easy. Simply click on the desired GPT and it will open in a new window.
Similar to the traditional GPT experience, previous conversations are remembered and can be returned across sessions. Clicking on the app-specific logo will start a new conversation with your custom GPT.
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Custom GPT for SEO
Here we present some of the most popular and useful custom GPTs developed for SEO professionals, with explanations and examples.
Please note that the list of available GPTs is constantly updated as new developers sign on and OpenAI regularly rolls out new features.
1. Automatic writer by OctaneAI
Create well-written, optimized, and researched content with your own voice. Enter your content topic, target keywords, tone of voice, examples of past content, and goals for your work, and this GPT will output the copy you want based on his Bing research.
2. Bramework SEO Booster by Bramework
An SEO-focused blog assistant that provides insights into keywords, search volumes, rankings, and SERP features. Relevant keyword analysis allows him to enhance his SEO strategy and turn YouTube videos into blogs and social media posts.
3. SEO with Elevate
Enter any URL and this GPT will generate a complete on-page SEO analysis with keyword headings and insights to optimize your content. Check load times, identify broken links, perform image analysis, check if your website is mobile-friendly, and have a valid SSL certificate.
4. Outrank article by aiseo.ai
Beat your competitors at your own game. Enter the URL of the article you want to rank for and we'll return a detailed SEO analysis designed to help you rank higher.
5. FAQ Schema Markup Generator (written by Brian Wylie)
Structured data markup is key to ranking pages within Google SERP features and SGE responses.
With this GPT, you can generate a schema FAQ for your web page by pasting a single URL. Provide FAQs for articles, blog posts, and product pages in simple list, HTML or FAQ Schema Markup.org formats.
6. Website Analyzer by ARTURS MEDNIS
This is a great tool if you're starting out with a new domain. You can receive analysis and explanations of website performance, SEO, and UX indicators centered on Web Vitals.
This GPT provides links to the best tools for your specific analysis and helps you understand the significance of the results entered.
7. Scraper by hqdata.com
This scraper helps you perform complex web scraping tasks efficiently with the ability to scrape dynamic content.
Extracting this data can help you track your competitors' page ranks and better understand their content strategies.
8. Backlink Auditor by intelliminds.ai
We are experts in backlink auditing, analyzing and optimizing your SEO backlink strategy to enhance profile quality and actionable insights.
9. SEOmator Free Keyword Research & SERP Analyzer GPT by seomator.com
This comprehensive GPT collects real-time search volume data from Google, identifies SEO-friendly keywords, analyzes search engine results page rankings, and evaluates on-page SEO metrics.
Boost your SEO strategy with custom GPT and GPT Store
Integrating the ChatGPT plugin and other AI tools into SEO tasks is already starting to reshape the landscape, offering unprecedented efficiency and deeper insights.
This is especially true for competitor research and the ability to understand how key competitors are evolving their SEO strategies.
As a general best practice, always remember that when it comes to GPT, the quality of the output depends on the quality of the input. To get the most out of these custom GPTs, it's essential to experiment and perfect your prompts.
Dig Deeper: 5 SEO Use Cases for ChatGPT's Advanced Data Analytics Plugin
The opinions expressed in this article are those of the guest author and not necessarily those of Search Engine Land. Staff authors are listed here.