Google's algorithm has over 200 factors
Google considers over 200 signals and clues when determining search engine rankings. TenPenguin, created in 2012, is one of these signals. It helps reduce the presence of sites that use black hat SEO techniques. Other factors include domain age, keyword usage, content length, duplicate content, grammar, mobile usability, and more.
Over 90% of searches worldwide are conducted on Google
While Google isn't the only search engine, it does have a 90.68% share of the search engine market, so it's where you should focus your SEO efforts. 17Once you’re happy with your rankings on Google, you can expand your efforts to other search engines like Bing, Yahoo, Naver, and DuckDuckGo.
Google holds approximately 94% of the mobile search market share.
When it comes to mobile search market share, Google also leads the way, with 93.77% of mobile searches taking place on Google. 17This highlights the importance of making sure your website is SEO friendly on mobile devices: your website needs to look great and be easy to navigate on iOS and Android.
The second and third most used search engines in the world are Yahoo and Bing, with market shares of 3.23% and 3.17% respectively.
Google is the most popular search engine, followed by Yahoo and Bing. 17Since Google is blocked in some countries, such as China, it may be wise to also focus on Yahoo and Bing, but be aware that these search engines have different algorithms than Google, so you may need to modify your strategy.
Over the past five years, Google has implemented approximately 36 major algorithm updates.
Google frequently updates its algorithms to improve search quality and capture the attention of digital marketers. In fact, the search engine has completed 36 algorithm changes between September 2018 and September 2023. 18Thirteen of these updates were considered core updates, and as an SEO business owner, it’s your job to understand these updates as they are released.
The average internet user searches on search engines 3-4 times a day.
Searching on Google is as common as taking a shower or brushing your teeth: On average, Google users search 3-4 times a day. 12It's how you get answers to your questions and find solutions to your problems.
Google's highest traffic comes from the US, India and Brazil
People all over the world rely on Google search. Research shows that 27.03% of traffic comes from the United States, followed by India (4.46%) and Brazil (4.41%). 2If you're selling to international customers, make sure most of your content is targeted to the US market.
Google serves over 8.5 billion searches per day around the world
Believe it or not, Google performs approximately 99,000 search queries every second, which equates to 8.5 billion searches every day, anywhere in the world. 8If your website isn’t optimized for Google organic search, you’re missing out and need to design an SEO strategy as soon as possible.