Minesoft, the market-leading patent information solutions company, has launched its new website, designed and developed by the award-winning web team at The SEO Works.
Operating in a highly competitive industry means that Minesoft needs to constantly innovate to set itself apart, but there was one area where the company felt it fell short: its website, built on a very specific, proprietary system, was starting to reach various functionality limitations and wasn't reflecting its brand as strongly as it needed to.
So they approached the Sheffield-based agency to help with a visual refresh, and the agency exceeded their expectations with eye-catching animations and branding.
It was also clear that it wasn't just the visual aspects of the site that were holding them back – a complete rebuild was required to achieve their digital goals. Impressed with the results of the refresh, the team at Minesoft decided that their award-winning web team was the ideal candidate for the rebuild.
One of the main reasons for this decision is that SEO Works has a proven track record of creating and implementing impressive visual designs while maintaining a high level of technical proficiency and flexibility in back-end editing.
Not only that, but with an SEO campaign already underway with The SEO Works we were extremely impressed with the agency's multi-service capabilities – their diversity of digital knowledge ensured that the new site not only looked great but was also SEO friendly.
“Our top priority was user experience and back-end functionality. Working with both the SEO and Web teams ensured we had great support and all the resources we needed to make this project a success,” said Marianne Alfaya, Director of Marketing and Events at Minesoft. “SEO Works went above and beyond to meet our needs.”
Graham Jones, head of web at SEO Works, added: “The team at Minesoft were very understanding of the shortcomings of the previous site, particularly around content management. We were on the same page from the start in terms of goals and deliverables, which made this project a pleasure to work on.”
“We were clear about what we wanted to achieve and how we were going to achieve it: a flexible, enterprise-level WordPress site that made the most of Advanced Custom Fields and Gutenberg blocks, with a robust front-end design that was functional and on-brand.”