PRINCETON, NJ, June 27, 2024 (Newswire.com) –
Digital Brand Expressions, LLC (DBE) announced the full rollout of a new service, Search AI Optimization (SAIO), which complements the advanced search engine optimization (SEO) services the company has provided to large organizations for 23 years.
“Over the last year, we've been beta testers for several next-generation AI search engines, studying their behavior and preferences,” said Marc Engelsman, VP of Client Strategy and Analytics. “We've shared SAIO blog posts, POVs, and infographics as we've explored these new platforms. We now offer these services as an integrated component of the advanced SEO we develop and manage strategies for all our clients.”
SAIO services are offered alongside the agency’s SEO services and follow a similar methodology. SAIO’s ultimate goal is for the client’s website to be cited as a source in gen AI chatbot responses. The agency’s strategy team meets with the client’s brand and organic media teams (website, social media marketing, etc.) to learn about their marketing, audience, and goals. The DBE team then audits the client’s digital assets and performance against competitors and evaluates the display of gen AI responses to relevant queries. DBE experts develop a customized strategy and help the client team implement changes to their website and social media marketing, consulting as the implementation progresses. Once changes are complete, DBE monitors the performance of the SAIO results and works with the client’s web and social teams to make recommendations for ongoing performance improvements.
about Digital Brand Expression
DBE is a hospitality driven digital marketing agency helping organizations get the most out of their investments in search engine optimization and related services. Through advanced SEO and SAIO projects and retainer based consulting and program management services, DBE helps large enterprises maximize their advanced SEO and gen AI visibility to gain a sustained competitive advantage.
The company has earned a reputation for continuous and significant performance improvements, streamlined workflows and excellent client support, making it a popular solution for savvy clients.
DBEclient These include well-known brands in sectors such as consumer, B2B, manufacturing, media/publishing, financial services and life sciences.
The agency is headquartered in Princeton, New Jersey.
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Source: Digital Brand Expressions