If you're a business owner, you already know that getting found online is no easy task. Most people today turn to Google to find local businesses, so managing and optimizing your Google Business Profile is essential. However, this is only one of many off-page SEO techniques to consider. Luckily, you can save yourself a lot of time and effort by focusing on the off-page SEO techniques that will bring the most value to your business' visibility.
Why Off-Page SEO is Important for Businesses
Reputation and credibility are essential to standing out in search engines. We've talked about EEAT (Experience, Expertise, Authority, Credibility) before. Essentially, EEAT is Google's way of assessing the quality of a website's content and determining its ranking potential. Elements like backlinks, social engagement, brand mentions, and positive reviews all contribute to building a website's EEAT.
Simply put, if you want to leverage on-page SEO techniques for your website, you need an off-page SEO plan. Moreover, your off-page SEO strategy must be natural if you want to maintain search visibility in the long term. Google doesn't like link building schemes, so you can't fake factors like authority and trustworthiness for long.
The best off-page SEO techniques and their value
Remember, Google wants to provide users with the best possible search results, and to show that your page deserves to appear at the top of search results, you need backlinks and mentions from reliable, relevant, and authoritative sources.
Google Business Profile
An optimized Google Business Profile (GBP) helps your business get discovered in local search results and on Google Maps, and an active GBP increases customer engagement through reviews, offers, announcements and more.
Social media
Social media provides an opportunity to build influence and authority with your target audience. Popular social media accounts provide value in a variety of ways, including directly building your authority status, and they also provide practical benefits, such as driving traffic to your blog posts and videos.
Content Marketing
Recently, we discussed why technical SEO is essential to optimize your website content. Now, another challenge is creating content that others will find worth sharing. In addition to blog posts, you can create infographics, videos, and podcasts to earn high-quality natural links.
Brand mentions
Brand mentions are valuable because they help build authority within your industry. Of course, to be mentioned consistently, you need to focus on building a brand that's worth talking about. This process can include everything from producing quality content, being active on social media, publishing videos and press releases, and creating memorable events.
List Management
A top-quality listing management service helps your business gain trust and authority. Being listed on premium directories, review sites and mapping apps shows your business' legitimacy and relevance.
Also, don’t ignore value-optimized listings on Bing, Yelp, Nextdoor, and other directories and mapping apps pull reviews from some of these important listings.
We provide top class off-page SEO services for business websites
For expert SEO, web design and listing management services, trust Rocks Digital. We can help local businesses increase their search visibility and reach more customers. Call us today at (214) 989-7549 or request a website evaluation.