There are hundreds of keyword research tools available, from beginner to advanced. With these tools, you can easily collect the right keywords to reach your target audience. But the problem is that most of these keyword research tools only offer paid services. This scares many beginner SEOs because they can’t afford to pay hundreds of dollars for keyword research.
To help SEOs find free keyword research tools, we reviewed and used dozens of free tools to see which ones offer the best features. In the end, we decided on four keyword research tools that offer a lot of functionality and are free to use. Let's discuss these tools individually.
Top 4 Best Keyword Research Tools for SEO
The Moz Keyword Explorer tool allows you to search for any keyword and see its difficulty, monthly volume, and organic click-through rate. While Moz doesn't offer data points like SERP position history, it has enough features like a “priority” score to make up for that. Moz Keyword also has a Keyword Gap feature that allows you to find out what keywords your competitors rank for.
price:
Users can use Moz Keyword Explorer for free for up to 10 queries per month per tool, with prices starting at $99 per month for the Pro plan.
Benefits of Moz Keywords Explorer:
â—Ź It has better data display capabilities than other keyword research tools.
●The “Priority Core” feature helps you find important keywords.
● Most of Moz Keyword’s tools are free to use.
Moz Keywords Explorer Cons:
â—Ź Less data compared to other keyword research tools.
â—Ź If you are using the free plan, you can only run 10 queries per month per tool.
Google Keyword Planner is available on the web and is a great choice for PPC keyword research. Google Keyword Planner offers many useful features, including descriptive and in-depth keyword research. Google Keyword Planner has no limitations and you can use it for free for as long as you like.
price:
Google Keyword Planner is completely free to use.
Benefits of Google Keyword Planner:
â—Ź There is no charge.
â—Ź It also has good forecasting capabilities for budgeting purposes.
â—Ź Google Keyword Planner can suggest keywords just by looking at your website.
Cons of Google Keyword Planner:
â—Ź Google Keyword Planner is not a good tool for organic keyword research.
Ahrefs has a number of free SEO tools that allow you to research keywords for your website or campaign. These free tools include Keyword Difficulty Checker, Backlink Checker, SERP Checker, and other keyword tools for YouTube, Amazon, and Bing. The free features of Ahrefs SEO tools provide you with all the tools and features you need for basic SEO.
price:
Ahrefs’ free SEO tool is available for 150 keywords with limited data, while paid plans start at $99/month.
Benefits of Ahrefs:
â—Ź Ahrefs free tools provide many tools for basic SEO tasks.
â—Ź It is very simple and easy to use, making it ideal for beginners.
â—Ź It also includes non-search engine keywords such as Amazon, YouTube, Bing, etc.
Cons of Ahrefs:
● The data in Ahrefs’ free SEO tool has some limitations.
If you are looking for a more advanced keyword research tool, Semrush offers users advanced features like tons of keyword data and SERPs. Semrush also offers a keyword manager, position tracking, standard keyword overview, organic traffic analysis, and competitive keyword gap analysis. The SEO content template tool also allows users to create content outlines, evaluate content, and optimize it.
price:
Semrush’s free plan includes 10 analytics reports and 10 tracked keywords per day, while paid plans start at $119.95 per month.
Benefits of Semrush:
â—Ź Semrush has a lot of keyword data.
â—Ź It has a wide range of keyword research tools and features.
â—Ź The free plan includes many essential tools for keyword research.
Semrush Cons:
â—Ź It is not suitable for beginners or those who do not have much experience in keyword research.
â—Ź If you want to upgrade the tool, the paid plans are a bit more expensive than other tools.
What should you look for in a keyword research tool?
When looking for a keyword research tool, there are a few things to keep in mind: The keyword research tools mentioned above have all of these features: If a research tool has all of the following features, then it's probably a good choice to use:
1- Data included: Make sure your keyword research tool has all the data you need to rank, including traffic, keyword difficulty, SERPs, and more.
2- Data source: Keyword research tools should be free from error and bias, and you should be confident in the data they provide. Tools that use Google Analytics and Google Search Console use data that you can trust.
3- Keyword optimization guidance: Even if you are a beginner, there is nothing wrong with using a keyword research tool. Prioritize a keyword research tool that has good keyword optimization.
4- Free Plan Allowance and Upgrade: Many keyword research tools only offer limited free tools and call it a free plan. A good keyword research tool will not have such features. The free plan should include all the features you need for keyword research.
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