Karl Lagerfeld, the eponymous brand of German fashion designer, partnered with Akeneo to leverage its artificial intelligence (AI) capabilities, resulting in a 5% increase in organic SEO traffic to its product pages and a 16% increase in add-to-cart rates.
Karl Lagerfeld's retail operations include over 200 monobrand stores worldwide, with key locations in Paris, London, Munich, Moscow, New York, Dubai and Shanghai.
The brand further connects with consumers through a premium wholesale distribution network across Europe, the Middle East and Asia.
The company's online platform serves 33 countries in nine languages and stocks around 1,800 different products, with new seasonal collections added every six months.
Karl Lagerfeld was already leveraging Akeneo’s PIM solution to ensure an accurate and consistent product catalog across all shopper touchpoints.
In 2024, the company began using Akeneo's native generative AI (GenAI) capabilities to support content creation, enhance SEO performance, and transcribe the language of product description pages across international markets.
The company previously employed two external freelance copywriters, but after incorporating AI into the product experience workstream, it reduced its content editor to one, whose role now also includes fine-tuning product content edits and providing feedback to continuously improve AI prompts.