Search Engine Optimization (SEO) is arguably one of the most accessible digital marketing tools available to businesses, especially if they are looking for a results-driven approach.
Kyle A. Duncan knows the power of SEO in digital marketing, which is why he founded his own agency, Kyle A. Duncan, which focuses on helping businesses use SEO to effectively connect with their target audience.
Kyle's discovery of SEO was no coincidence. He made an active effort to learn SEO after being repeatedly disappointed by marketing agencies that claimed to know how to drive business online. Duncan even went so far as to learn SEO in order to implement it in his own company. However, the effort fell short, and he closed his business.
Kyle then took it upon himself to tackle the problem and learn where to start. His first foray into the world of SEO was guest posting.
How guest posting relates to SEO
According to a guest blogging case study by Social Marketing Writing, guest posting can increase traffic to a guest blogger's website by 20%. SEO Tribunal also states that corporate blogs that use guest posting as a strategy see a 5% increase in search engine indexing rates, helping to improve their SEO rankings.
“Guest posting is a popular strategy for individuals and businesses to gain backlinks, increase organic traffic, and boost website traffic by placing their content on external platforms,” ​​says Kyle A. Duncan. Guest posting helps business owners and content creators establish authority in their niche, reach new audiences, and network within their industry, which is an important part of SEO.
The first step in guest posting is to find relevant websites to post on. “Businesses can go online and find relevant platforms, see if they have blogs, check the traffic to their website, and try their hand at guest posting. Guest posts can also be contributed articles to online media platforms,” ​​Kyle A. Duncan added.
The Importance of Niche Editing
The next step after guest posting is niche editing. Niche editing refers to adding your website’s link to an existing article post on another website.
“Simply put, imagine walking into a party where everyone knows your name. Niche editing does exactly that for your website. It's all about mixing your link into popular content that's already been published. You're no longer just a guest; you're now part of the incrowd,” Kyle A. Duncan explained.
Done properly, niche editing can help a business's content rank higher in search results. However, it's important that businesses who engage in niche editing do their homework. First, find articles that are an exact match for the content the business creates. The website where the article is posted should be relevant to the business's niche.
As well as finding the right links and backlinks to your articles, niche editing also requires a non-robotic tone to increase readability. Niche editing also means paying attention to your anchor text and ensuring the right amount of text with variation and a natural tone.
Why do both for SEO?
When it comes to digital marketing, SEO is not a one-size-fits-all – there is an element of trial and error and consistency. Duncan works with both guest posting and niche editing to maximise the reach of his articles and content to businesses.
Guest posting combined with backlinks and carefully researched platforms can significantly improve your website’s search engine rankings, increase your visibility and credibility with traffic, and help you grow and network your business. After all, both methods require backlinks, which is the essence of SEO.
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