Malte Kramer, CEO of Luxury Presence, in partnership with Sell It Like Serhant, has released the “2023 State of Real Estate Marketing Report,” which analyzes the current behaviors of over 1,000 luxury real estate agents.
In terms of Luxury Presences’ products, Kramer oversaw the launch of a number of products designed to “advance the industry and improve the lives of real estate professionals,” including the Agent Subdomain website builder, bolstered by other products such as a digital CMA and SEO-enhancing tools.
In this exclusive interview, Kramer2024 RISMedia Newsmaker Futurist Category Winner—Discusses the challenges facing the luxury real estate market and how to help agents survive in the luxury real estate market, plus trends from the 2023 State of Real Estate Marketing report and the importance of CMAs and SEO enhancing tools in improving the luxury real estate agent experience.
Jack Walsh: What does it mean to be selected as one of RISMedia’s 2024 Real Estate Newsmakers?
Malte Kramer: Being named one of RISMedia’s Real Estate Newsmakers for 2024 is a tremendous honor and a testament to our mission of empowering real estate agents with the best technology. This is recognition of the hard work and dedication of our entire team.
JW: What are some of the challenges facing the luxury real estate market and how are you helping real estate agents navigate these challenges?
MK: Luxury real estate faces several challenges, including market fluctuations, high client expectations, and the need to adapt to process changes due to the National Association of Realtors (NAR) settlement. At Luxury Presence, we are committed to helping agents navigate these challenges by providing cutting-edge technology and marketing solutions. Our platform offers advanced tools for creating compelling websites, comparative market analysis, and powerful lead generation. We will also be releasing a series of exciting new features designed to help agents future-proof their business after the NAR settlement changes go into effect in August.
JW: Can you expand on the scope of the 2023 State of Real Estate Marketing report and tell us what key trends it uncovered?
MK: The 2023 State of Real Estate Marketing report highlights several key trends. First, there is a continued emphasis on proven digital channels like websites, Google, and email marketing. Facebook and Instagram remain two core platforms for many agents, with a strong focus on video content. Second, data-driven decision-making is becoming more important, with agents leveraging analytics to adjust their strategies. Finally, there is an increased demand for AI tools that help agents improve client experience and automate more repetitive tasks in their day-to-day work. These trends highlight the need for agents to be adaptable and technologically savvy to stay competitive.
JW: Explain the importance of CMA and SEO enhancing tools in improving agent experience in today’s landscape.
MK: Comparative Market Analysis (CMA) and SEO are essential in today's real estate industry. CMAs provide real estate agents with accurate, relevant data, enabling them to price properties competitively and provide informed advice to their clients. Meanwhile, SEO tools increase online visibility and help real estate agents drive more traffic to their listings and websites. By leveraging these tools, real estate agents can position themselves as knowledgeable professionals, expand their reach to potential buyers and sellers, and ultimately increase the success rate of transactions.
JW: In today's market, what advice would you give to luxury agents when it comes to finding marketing solutions and the most effective tools to succeed?
MK: My advice to luxury agents is to build a marketing system that addresses every step of the customer journey, from attracting traffic to converting leads to delighting customers. The best agents we work with have effective strategies for generating and converting leads, and they leverage technology to deliver a seamless customer experience. They typically invest in a strong performance marketing stack, including paid Google ads, social media retargeting ads, and AI-powered follow-up systems. Additionally, great luxury agents stick to their brand through design, video, PR, and social media storytelling.
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