A Reddit post detailing a website's massive ranking fluctuations has sparked discussion among the SEO community. The website owner discovered that making changes to just 10 of 20,000 pages caused serious ranking issues in both September 2023 and May 2024.
The platform's SEO experts stressed that small changes can have a domino effect on a website's overall rankings, and they recommended a comprehensive SEO audit to identify and address potential issues.
This incident highlighted the importance of each page to overall search engine performance, and given the timeline of the ranking declines, some have argued that these fluctuations could be attributed to changes in search engine algorithms.
Website owners were urged to examine the quality of their inbound links, especially those pointing to the 10 problematic pages.
Investigate SEO regressions caused by small page edits
Many were reminded that SEO is a long-term game, and the occasional fluctuation in rankings, while frustrating, is part of the journey.
The owners suggested that recent Google algorithm changes or a site-wide penalty caused by inappropriate customer abuse responses could be causing the drop in rankings. They stressed the need for an immediate review of their current SEO strategy with the support of an SEO specialist.
Google's John Mueller urged caution when trying to pinpoint the cause of ranking drops, suggesting that changes in how their algorithms understand search queries could be causing ranking fluctuations rather than issues with the webpage.
Community discussions also highlighted the importance of authenticity and following guidelines on platforms like Reddit, as misusing these platforms can lead to distrust and damage your brand's reputation and future prospects.
You can find online discussions about educational webinars and keep an eye on articles that give you the information you need to boost your SEO, such as “What Really Works in SEO and Content Marketing.” Keep an eye on webinars that provide insights into Google, Bing, and Amazon’s Shopping Ads in 2024 and help your business understand the complex algorithms and SEO ranking factors.
Tune in to discussions about the impact of AI and machine learning on SEO, as well as webinars aimed at providing businesses with the strategies and knowledge to adapt and thrive in the ever-evolving digital landscape.