The world of SEO recruitment has taken a big hit, with a recent report showing a 37% drop in SEO job postings in the first quarter of this year.
The change is remarkable when compared with the results for the same period last year. And experts claim that the increasing use of AI in search has brought about this change in his SEO adoption.
The news was uncovered by a recent analysis conducted by SEOJobs, which collected information from more than 80,000 job postings. These job postings were published in 2023 and early 2024 by 4,700 workers.
So which roles were most affected? According to the report, they were mid-level. Meanwhile, senior SEO roles grew by 3% year over year in the first quarter of this year. Similarly, when compared to Q1 2023 results, data entry-level positions increased by 1%, while mid-level positions were hit the hardest, decreasing by 6%.
The owner of SEOJobs also talked about the impact of AI automation as it relates to handling commonly performed day-to-day tasks. This means that companies need professionals who can perform tasks at a higher level.
Remember, jobs that were once considered entry-level positions can now be considered or performed more quickly and cost-effectively through the use of AI. Therefore, his entry-level SEO position functions around the basic facts about search and the soft skills he needs to compete with mid-level competitors who require 3+ years of experience. It is thought that.
Many organizations want to do more with less. This means hiring inexperienced, cheap staff and paying them to get superior results through his SEO at a senior level.
Looking at things on a more positive note, we can see how much remote opportunities are growing in the SEO world, and how they are now reaching their peak when compared to last year.
We cannot forget the lack of transparency regarding employee compensation, as highlighted in the report, and more needs to be done in this regard: Recently published statistics show that only 18% of all job postings disclose salary details, but with salary disclosure now legally required in many states, salary disclosure is on the rise.
Aside from the disruptions related to the world of AI, there is a larger context marked by enormous economic challenges that seem to be impacting SEO employment.
According to U.S. data, the withdrawal of job openings for these occupations coincides with a slowdown in employment growth across the U.S. labor market. Over the past month, there have been no significant changes in employment across several industries. This includes industries that provide both business and professional services. Also keep in mind that most SEO jobs tend to be in this field.
Read next: Frustrated by Google's AI summary display in search results? How to disable it with a Chrome browser hack
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