BHG 2024 DIY Trends Report reveals 'fear of messing up', generational attitudes towards DIY projects and the enduring popularity of neutral aesthetics.
new york and Des Moines, Iowa, May 21, 2024 /PRNewswire/ — Today, Better Homes & Gardens announced its first-ever BHG 2024 DIY Trend Reportreveals the motivations, emotions, and hurdles facing today's DIY enthusiasts. According to the report, American homeowners and renters say fear is the biggest obstacle facing today's DIY enthusiasts, with over 70% of respondents having a “FOMU” He admits that he has avoided his DIY projects because of fear. In contrast to the infamous “sad beige” aesthetic, the study also revealed some surprising trends. 65% of respondents prefer neutral colors over bold, bright colors for their timeless appeal.
Form: The study found that one of the biggest deterrents for DIY users is fear of messing up, or “FOMU”, avoiding DIY projects for fear of making costly or dangerous mistakes.
- 70% One respondent once called a professional to handle a home improvement project due to FOMU.
- The main causes of FOMU are #1 not believing they can act correctly, #2 being afraid of making a costly mistake, and #3 worrying about potentially dangerous consequences. That's what I'm doing.
MPRS: Another obstacle faced by home DIY enthusiasts is something called. Mid-project regret syndromeor “MPRS,” which is the feeling you get when you lose momentum midway through a DIY project.
- 89% A higher percentage of survey respondents have experienced MPRS, with an even higher percentage among Gen Z (95%) and Millennials (94%).
- 74% They reported that they are currently abandoning projects at home.
- The main causes of MPRS are No. 1, projects taking longer than expected, No. 2, fatigue, and No. 3, unexpected costs.
Color trends: When it comes to interior design, the “millennial gray” and “sad beige” aesthetic is frowned upon by many, but neutrals are still trending.
- 65% I prefer minimalist homes with neutral colors over colorful maximalist homes.
- 1 in 4 people Respondents avoid all bright colors at home.
- #1 The role of color in your home is to create an environment of peace and relaxation.
Demographics: This research reveals how people of different generations and genders think about DIY projects, as well as the motivations and challenges they experience.
- For Generation Z, lack of budget The worst part about doing a DIY project is feeling like you don't have the right skills.
- 85% of baby boomers find peace of mind when they hand over projects to experts.
- The biggest reason why Gen Zers try DIY projects at home is because it's a creative outlet for them.
- Men are significantly more likely than women to complete DIY projects because of the following motivations: “To make the people we live with happy” On the other hand, women “It’s about making their home a nice place to live.”
For more information on the research and tips and advice for tackling DIY home improvement projects, visit: bhg.com/DIY report.
methodology:
BHG We conducted a multi-stage research study to understand the latest DIY trends. The study surveyed 1,000 Americans who are at least partially responsible for home improvement decisions and who completed a home project within the past 12 months, across a wide range of demographics including age, race, income, and geographic location. We surveyed people to better understand their attitudes and behaviors in housing. DIY space.
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Source: Dotdash Meredith