When it comes to SEO tools, you often choose the right tool for the job, use it for a while, and then move on to another tool. There are some great all-purpose tools such as Semrush and Ahrefs, but many SEOs use these in combination with other tools. To gain insight on how to make these choices, hear from Kelsey Publishing's Head of Audience and What Small Businesses and Large Businesses Should Consider When Choosing the Best SEO Tools for Their Brands. We spoke to his SEO consultant, Craig Stewart.
“When advising small and medium-sized businesses, we find that the key is to provide cost-effective solutions that deliver impactful results,” says Stewart. “Budget-conscious decisions are important, so choosing an application with an affordable pricing plan or a free version that includes essential tools is a wise choice.
“But just as important is ease of use. Small business owners and their teams can use the software without requiring extensive technical expertise or facing confusing jargon or confusing UIs. , you need an intuitive platform to streamline your SEO efforts.”
He added that large enterprises tend to have unique needs and require scalability and advanced features to support multifaceted SEO strategies. “Scalability is paramount. We need tools that can handle huge amounts of data and grow with our business.
“Comprehensive features are also essential to staying competitive in the market, with a focus on in-depth keyword research, competitor analysis, and advanced features for site audits.”
Stewart says tools like Google Analytics, which provides valuable insights into website traffic, and Google Search Console, which monitors a website's performance in Google search results, are essential for small businesses. Similarly, he says useful Chrome extensions like Keywords Everywhere can give him insight into the SERPs for a few free credits.
“For large businesses, the suite of SEO tools at Ahrefs and SEMrush provides the comprehensive SEO capabilities, extensive keyword research and competitor analysis, robust backlink analysis, and We provide domain authority metrics,” Stewart said. “And Screaming Frog SEO Spider is an unparalleled way to identify issues like broken links, duplicate content, and missing meta tags across a huge number of pages on multiple domains. This powerful website crawler allows users to check the technical and on-page SEO elements that are important to ensure optimal site visibility in search. can be analyzed and audited.”
No matter the size of your business, it's important to choose the best SEO tool for your specific needs to get the most SEO results for any size budget. It's important to consider factors such as ease of use, scalability, and functionality when making decisions. By choosing the right tools, a company can enhance its SEO strategy and produce impactful results that contribute to the overall growth and success of the business.