photograph: Nadia Ryder; hair: Chad Maxwell Clairol Professional Brand Ambassador uses Color Studio. Direction and words of beauty: Kathy Steer. Style direction: julia harvey
The (usually instantaneous) changes that occur to our hair as soon as we step into the salon can feel like rare alchemy, producing amazing results beyond our comprehension. But thanks to new innovations in the home hair care market, you can now recreate at least some of that straight-from-the-salon spritz from your bathroom, and it couldn't get any better. time.
With wallets tightening globally, many of us are having to carve out time between trips to the salon, and according to research from Ale, 90% of Brits are DIYing hair care and beauty treatments at home. 68% say they do it just for the sake of it. Save money. The rise of the “exaggerated budgeting trend” has also helped normalize the idea that we don't have the financial freedom to visit endless salons, and fortunately, technology has helped meet the demand for affordable, high-tech hair care. I'm catching up.
“With our cutting-edge formulations, we find that the results you get with DIY treatments are more in line with what you would expect in a salon,” said Clairol Professional Color Studio Brand Ambassador Chad Maxwell. “This also applies to home hair coloring. Innovations such as 'metal cleaning technology' added to Clairol Professional's new Color Studio range make a huge difference in the color and quality of hair after coloring. Ta. ” Here's how to DIY like a pro…
smart scalp care
Online searches for scalp treatments have increased by 300% in the past year, as the “dermatization” of hair care shows no signs of slowing down. Recognizing that skin care doesn't stop at the hairline, brands are responding with products that strengthen the barrier and prevent skin from peeling, with skin care ingredients like ceramides, niacinamide/salicylic acid, and hyaluronic acid. Masu. “Good scalp hygiene is essential for hair growth, and the scalp is your hair's biggest support system,” says Maxwell. “When coloring your hair, the color comes into direct contact with your skin, so it's beneficial to nurture your scalp before and after.”
Color of choice
Maxwell says using the right tools is key to achieving professional-looking colors. “We recommend using a tint brush to apply the dye. Clairol has a prep serum that not only removes harmful metals, but also improves color coverage, and using a tint brush helps with precision. ” And according to a new study by Clairol Professional, one of the biggest enemies of hair color is the metal ions found in water and deposited on your hair every time you wash it. To offset this, choose metal neutralizing technology at every step of your color journey, from the dye itself to your hair care.
Shine suitable for salon
Shiny hair will never go out of style, and just look at the mirror, glass, and glazed donut iterations trending on social to see that shine is upping its game. “Gloss is a semi-permanent treatment we often see in salons, but it's a sure-fire way to make your hair look brighter and healthier, and it's also a great adjunct to coloring,” says Maxwell. “What consumers thought was salon magic is actually very easy to achieve at home. Gloss is perfect for refreshing your hair color or for days when your hair is a little dull. It's an intermediate item.
Masking 2.0
“Bond construction technology has really leveled up the hair mask game,” says Maxwell. “Masks aren't too difficult for people to do at home, but the technology built into them is anything but trivial.” Many masks now penetrate deep into the cortex and are made from biomimetic silk. The strengthening ingredients can help build new ionic bonds to repair hair fibers. ”
The best home-based heroes for change
Infused with metal purifier technology that neutralizes metals that cause substandard color, this lasts up to 10 weeks and delivers up to 6x stronger hair. We recommend using it as part of a 3-step system that includes Color Studio Pre-Color Serum (£5.99) to prep and Color Studio Shampoo & Conditioner (£6.99) to activate and lock in color.
Rice juice and sugar beet are the surprising stars of this dual-acting treatment, which is also rich in hyaluronic acid and panthenol. Designed to enhance color vibrancy and care for damage, the results last through three washes and a small amount goes a long way.
Up your mask game with this 4-in-1 hair hero. Packed with follicle-strengthening ingredients such as amino acids and hydrolyzed proteins that improve hair core strength, this versatile mask also contains moisturizing hyaluronic acid and bond-boosting citric and lactic acids. is said to repair four types of damage. Apply to clean, damp hair and leave on for 4 minutes before rinsing.
This high-tech hairbrush gives a whole new meaning to your 100 strokes. It provides 6,000 gentle vibrations per minute to promote blood flow to the scalp and aid in the absorption of hair care products, as well as to soothe irritated scalps and stimulate hair growth. It combines both blue and red LED light therapy.
WATCH: Clairol's secrets to salon-worthy hair
For tips on coloring your hair at home, Clairol's Chad Maxwell reveals his secrets for salon-worthy hair.
Cassie Steer is Grazia's Deputy Beauty Director, covering all things health, beauty and wellness..