If you want to improve your search engine rankings, you can use some simple white hat SEO techniques. Some of them are explained in detail below.
1. Providing high-value content
Creating high-quality content is one of the easiest techniques to improve your organic search engine rankings. This means you need to create content and blog posts that are concise, informative, and up-to-date.
This content should be easy to read and skim (especially for mobile users). Basic tools like Hemingway and his SEO Writing Assistant from Semrush allow you to assess the overall readability of your text.
2. Make your website mobile friendly
Considering that almost 60% of website traffic comes from mobile devices, your website needs to be mobile-friendly in order to rank well on search engines. In practice, this means that web pages load faster and are easier to navigate when using a mobile device.
Search engine providers such as Google and Bing offer mobile tests that allow you to enter a site's URL and measure whether it is mobile-friendly. You can also make your website more mobile-friendly by compressing images, using larger fonts, using HTML5, and avoiding pop-ups.
3. Optimize for keywords
Adding relevant keywords to your website is essential so that search engines can direct users to content that matches their search intent. To start optimizing your keywords, conduct some research to identify the best keywords to build your content around (ideally keywords with high traffic and minimal competition).
This includes not only your main keywords, but also secondary keywords that naturally appear when discussing a particular topic. This will tell you where to place keywords in the page title, body, H2, meta description, etc.
Keyword research can be as basic or as complex as your needs. Smaller companies may choose to use basic tools like Google Keyword Planner or Wordstream's free keyword research tool to identify potential terms, while others may choose to use SEMrush You may look for more in-depth paid SEO tools and software from providers such as and Ahrefs. Another option is to use his SEO services, which will do all the work for you.
4. Link building
Link building is another great technique for driving traffic to your site and increasing your online credibility. Writing guest posts, articles, and other content for websites in your industry or specialty can help you reach new audiences while building backlinks to your site. Google considers these backlinks to be endorsements or recommendations from other sites. If a trusted, highly ranked site links to you, your site will be considered more trustworthy and likely to rank higher as well.
After all, link building is about networking, so you should be proactive in emailing potential partners and suggesting content they can use on their sites. Successful links serve as a signal that your opinion is valued in the industry.
5. Maximize website speed
You want your web pages to load as quickly as possible. Providers like Google use page load time to evaluate the user experience a website provides, so long load times can seriously damage your search engine rankings.
You can use a web page speed checker to check how fast your pages load. If certain pages are taking too long to load, remove unnecessary plugins, reduce the size of images used, or change to a more performant web server.
6. Simple navigation
Finally, your site should be easy to navigate. The easier it is for users to find the content they want, the longer they will stay on your site.
This means you need to invest in your information architecture, design your website to organize content into categories, and provide users with a simple menu to find content on both desktop and mobile devices.