Our weekly Consumer Pulse report on social reveals insights into web searches related to cosmetics. Current trends include Yep Cosmetics Lash XL Growth Serum, AOA Makeup Blender and Drop Liquid Foundation, Bambie Thug (No Makeup), Discoloration/Retinol/Manderic/TXA Serum, #hairmarbling and #liftingconcealing.
See also: Trending: Morphe lip liner; Tessa, Met Gala, Chanel. IBA invisible sunscreen; etc.
Yep Cosmetics Lash XL
Over the past week, searches for the phrases “cosmetics lash xl” and “Yep Cosmetics lash xl” have skyrocketed. Google Trends doesn't even show a % growth.I just declared these searches as happenThis means there was a “significant increase”, perhaps because it was new or there were few if any previous searches. Numerous of his TikTok videos feature this eyelash growth serum, demonstrating its “amazing” results.
The platform reports around 88.1 million posts about “Yep Cosmetics Lash Xl” and one of the most popular “results” videos has 59.9,000 views. Additionally, some video posts (not limited to this product) review the safety of eyelash serums, including formulas containing prostaglandins and the product Xlash, which includes declodihydroxy difluoro ethyl cloprostenol. Consumers were warned to avoid similar products such as Amide (0.0015%). .
On Yep Cosmetics' site, Lash XL products are promoted as an alternative to false eyelashes, declaring that users can “gain naturally long, thick eyelashes in just 6 weeks.” The serum is infused with red clover extract, a blend of vitamins, peptides, and amino acids.
material: water (aqua), glycerin, leuconostoc/radish fermentation filtrate, lactic acid bacteria, Trifolium pratense (Clover) flower extract, 3-glyceryl ascorbate, Cocos nucifera (coconut) fruit extract, serine, bisabolol, calendula flower extract, algin, beta glucan, cucumber (cucumber) fruit extract hydrolyzate Adansonia digitata seed extract, Laminaria digitata extract, panthenol, threonine, Chamomilla rectita (Matricaria) flower extract, xanthan gum, caprylic hydroxamic acid, magnesium chloride, tetradecylaminobutyroylvalylaminobutyric acid urea trifluoroacetic acid, vegetable collagen, myristoyl hexapeptide-16, myristoyl pentapeptide-17, calcium gluconate, Citrus aurantium dulcis (Orange) Callus culture extract, gluconolactone, sodium benzoate, alcohol, biotin, dehydrolatanoprost, myristoyl tripeptide-12.
See also: 9 Gen Alpha Favorite Beauty Brands
AOA makeup
According to Google Trends, searches for “AOA makeup” have increased by 750% this week.brand Super Soft Paw Paw Wonder Blender The applicator was recently featured in a Who What Wear article, “Foundation Sticks Are Taking Over — 11 Things Makeup Artists and Editors Swear By.” This sponge is described as “high-definition” and can apply makeup with a natural, blurred finish. It's also latex-free and teardrop-shaped, making it easy to use and clean.
When it comes to actual makeup, the brand's best-selling and top-rated foundation is the A+: AOA Drop Liquid Foundation. Available in 15 shades, the lightweight formula is said to leave a “gorgeous satin finish.” Users start by applying a few drops all over the skin and blending, adding more if needed and finishing with a setting powder. You can mix and match foundations to get the perfect shade.
material: water (aqua), cyclopentasiloxane, cyclohexasiloxane, dimethicone/vinyl dimethicone crosspolymer, dimethicone, isododecane, glycerin, butylene glycol, PEG-10 dimethicone, PEG/PPG-18/18 dimethicone, mica, disteardimonium hectorite, phenoxyethanol , Ethylhexylglycerin, Lilyl Silane, Propylene Carbonate, May Contains: Mica, CI 77891 (Titanium Dioxide), CI 77492 (Iron Oxide Yellow), CI 7749 (Iron Oxide Red), CI 77499 (Iron Oxide Black), parfum.
Bumby Thug No Makeup
According to Google Trends, searches for “Bambie Thug no make,” “Bambie Thug,” and “Bambie Thug without make” have increased by 500%, 400%, and 300%, respectively, over the past week. Bumby Thug (Bumby Ray Robinson) is a non-binary Gothic Irish singer-songwriter who produces a dark “hyperpunk avant-electropop” style of music, also known as “grit pop” or “Ouija pop.” ” is known for. The self-described “demonic witch” artist performed with dark gothic makeup featuring boldly contoured, dramatic dark eyes and lip liner over her pale white foundation base. Show off. She's no wonder people want to know what's underneath.
discoloration, retinol, mandelic, TXA serum
According to Exploding Topics, color-changing serums are trending. In the past five years the number of searches he has increased by 1,360%. Along with skin whitening and evening skin tone, this topic has topped the list several times in previous reports and shows no signs of slowing down. According to sources, this trend refers to serums designed to reduce brown spots and post-acne marks. It is part of a broader category of skin care products formulated to improve skin tone and texture.
Paralleling this trend, interest in “faded discoloration serums” has also increased by 4,500%. “Whitening serum” is 109%. In the case of “retinol serum”, he scored 458%. 240% for “mandelic acid serum”. 2,800% for “faded tranexamic acid (TXA) serum.”
TikTok: Hair marble and lifting concealment
Finally, hair marbling (#hairmarbling) and lifting concealer (#liftingconcealer) have risen to the top in the past week, according to Spurt's TikTok hashtag tracker. #Hairmarbling is up 259,964% from last week. As Allure explains, this hair coloring technique is like “tie-dying” your hair; water marbling. In his top trending TikTok video, he called this the hair prism effect. Interest in #Liftingconcealer surged 24,748% week over week. This refers to a concealer application technique that creates a “lifted” and contoured look.
To stay up-to-date on these regular trend reports, visit our Consumer/Market Trends webpage or find Consumer Pulse Reports on LinkedIn.