A new era of customized AI models is here. These tools, known as custom GPTs (Generative Pre-Trained Transformers), allow SEO professionals to leverage the power of language models such as his ChatGPT and tailor them to their own processes and philosophies.
This article explains the benefits of custom GPT and provides a step-by-step guide to building your own “Striking Distance Keyword Opportunity Analyzer”. This is a GPT specifically designed to identify potential keyword opportunities that match your website's existing rankings.
From plugins to custom GPT
The arrival of GPT-4, available in ChatGPT Plus, ushered in a new era of plugin implementation. These add-ons extended the functionality of our already robust language model and integrated it with third-party tools.
This integration enables ChatGPT to perform tasks that were previously unattainable, such as syncing with Google Sheets for extensive keyword data analysis and using Noteable for data manipulation in a shared database. I did.
However, the ChatGPT plugin had limitations. Although they offered a one-size-fits-all approach, they often struggled to deal with the intricacies of specific niches and complex SEO efforts.
Once the ChatGPT plugin was retired, custom GPT took center stage. Unlike plugins, GPT is a standalone AI model, each designed from the ground up to meet specific requirements. These models do more than just expand functionality. They create unique solutions that are finely tuned to the task at hand.
DALL-E Imagine having a dedicated SEO GPT that lets you use and analyze large data sets while understanding industry terminology and best practices with built-in features like image generation and advanced data analytics. please. This level of customization opens up a whole new realm of possibilities in your SEO workflow.
Build a competitive edge: Why you need custom GPT for SEO
The pre-built GPT is impressive and powerful. The GPT library includes dozens of SEO-built GPTs designed to handle complex efforts like devising and analyzing keywords, creating content summaries, and on-page analytics. But here's the secret sauce. SEO is more than just automation. It's an art form honed by your unique approach.
That's where custom GPT comes into play. Imagine having an AI partner specifically designed to understand your SEO philosophy. You've spent years crafting your niche expertise. Now, Custom GPT can leverage that knowledge. This is an extension of strategic thinking and analyzes data through the lens of a unique approach to SEO.
This is not about replacing your expertise. It's about amplifying that. Custom GPT becomes your energetic assistant, automating mundane tasks and allowing you to focus on the strategic nuances of achieving great SEO.
Learn more: 9 best custom GPTs for SEO for your GPT store
From theory to practice: Building real-world GPTs
Imagine a custom GPT designed specifically to identify potential keyword opportunities within striking distance of your website's rankings.
This “distancing” keyword opportunity analyzer is a powerful tool that saves you time and effort when discovering hidden SEO gems. Even better, you can build this tool based on your own approach to SEO, and you don't have to be a programmer to do it.
Here's a glimpse of how you can build this custom GPT using ChatGPT's conversational GPT builder. This innovative platform eliminates the complexity of custom GPT development. ChatGPT builder has a user-friendly interface that is more like a conversation than a code.
Simply navigate the platform, provide clear instructions and training data, and the builder will guide you step-by-step through the process.
This intuitive approach enables SEO professionals of any technical background to build custom GPTs, allowing them to harness the power of AI regardless of their coding experience.
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1. Identify your goals: Set your sights
First, clearly define the purpose of GPT. In this case, we analyze your website's existing keyword rankings and identify keywords that already rank on the second or third page of search results (close distance).
These keywords represent low-hanging fruit that has the potential to drive tons of traffic by pushing your rankings higher in the SERPs with focused SEO efforts.
2. Naming and appearance: feel individuality
Next, choose a name that reflects what GPT does: Striking Distance Keyword Opportunity Analyzer. DALL-E can also be used to generate creative images that visually represent this concept.
3. Training the Knowledge Vault: Feeding the Machine
This is where our expertise comes in handy. GPT is provided with a carefully selected set of training data, including:
sample data set
Feed a sample Semrush ranking data export to GPT to train it about expected inputs and how to process them. Define the location, volume, URL, and other fields that GPT should analyze within the uploaded dataset.
Specific SEO expertise
This is our secret sauce. What makes our GPT unique is the expertise he adds to it. He shares his unique approach to SEO analysis as it relates to exploring reach.
Make sure your training data includes:
- Your unique SEO perspective.
- How to define range keywords.
- Why close keywords are a good SEO opportunity.
Expected output
By providing the exact expected output details (.csv file, table format, specific columns, etc.), GPT can perform the analysis as intended and provide actionable insights from the beginning.
In as much detail as possible, outline all the columns you need to include, how GPT will calculate or analyze the data, and how you will prioritize the results.
For example, if your site has 200 pages containing long-distance opportunities, define how GPT prioritizes those pages.
Remember that the quality and relevance of your training data is paramount. Providing enough data is important, but focus on carefully selected, high-quality information that is in line with your specific SEO approach and expected results.
Fine-tuning the configuration
By default, GPT Builder does not activate the advanced data analysis required to read and analyze .csv files.
After closing the training data, configuration, settings Click on the tab to select it Advanced data analysis As an ability.
4. Improve GPT through testing
GPT Builder utilizes a conversational interface to build on the left and a test environment on the right. This allows you to iterate over GPT during testing.
You may need to adjust your training data based on GPT performance. View this as an ongoing conversation with GPT, and keep honing your knowledge to maximize your potential as an SEO superpower. It took more than 20 iterations to get the expected output.
Also, consider comparing GPT's output with your own analysis. This allows you to adjust your training data until it meets your expectations.
5. Unleash your SEO superpower: The power of “like-minded” analysis
Congratulations! We built a custom-trained Striking Distance Keyword Opportunity Analyzer that reflects her unique SEO approach.
This GPT becomes your SEO partner and identifies keywords that are likely to go unnoticed by traditional tools. Analyze your data through the lens of expertise and save time and effort discovering your hidden SEO gems.
The power is now in your hands. You can choose to publish your GPT to your library and make it available to everyone, save it for yourself, or make it available to anyone with a direct link.
A combination of efficiency and expertise
Custom GPT is powerful because it combines the efficiency of automation with the power of unique SEO expertise to enhance your SEO workflow.
Sure, you could recreate this analysis using a complex spreadsheet, but it would be time-consuming and error-prone. However, with Custom GPT, you are freed from the heavy lifting of building analytics and freed up to focus on strategic SEO implementation.
This is not a substitute for your expertise. It will be amplified and make his SEO more efficient and effective. There's no need to fear the “robot revolution.” Embrace the robot revolution as a tool to enhance your SEO skills and achieve greater results.
Bonus: The Striking Distance Keyword Opportunity Analyzer we built here is now available in the GPT Library within ChatGPT.
Learn more: GPT-4 and Google Cloud: Performance comparison for 9 SEO tasks
The opinions expressed in this article are those of the guest author and not necessarily those of Search Engine Land. Staff authors are listed here.