Apple is reportedly working on developing its own chips to run AI software in its data centers, a project that is central to its long-awaited technology strategy.
wall street journal (WSJ) reported that the tech giant's Project ACDC is targeting the use of its own AI chips for server infrastructure.
WSJ Apple explained that it is developing server chips that will likely focus on running inferential AI models, rather than the training models developed by vendors including Nvidia.
Apple is known for leveraging its semiconductor expertise internally and across its iPhones, iPads, and Mac laptops.
The company has come under intense scrutiny for its slow delivery of AI-enabled features across its devices.
Company executives highlighted the new AI-focused M4 chip that powers the upgraded iPad Pro announced yesterday (April 7).
On a call last week to discuss earnings for the second quarter of fiscal 2024 (period ending March 30), CFO Luca Maestri said Apple has spent more than $100 billion on AI-related research and development over the past five years. said.
“We are obviously very excited about the opportunity with GenAI,” Maestri said. “We are very committed to innovation in all aspects, and have been for many years.”
During the conference call, CEO Tim Cook teased additional AI announcements at Apple's annual Worldwide Developers Conference next month.