Recent major updates to search engines have sparked a great deal of discussion among SEO experts due to unique features such as extended deployment and significant impact on specific websites.
Experts are particularly interested in and questioning the impact of updates on websites with unreliable content, calling for stronger content strategies.
Taking a closer look at this update, it's clear that it's a mix of the introduction of the “Helpful Content Update” (HCU) and the disruption caused by unpredictable ranking changes.
This update did not make any sudden changes to the algorithm, but it did consistently make impactful changes similar to those observed during the previous major update in November.
Along with HCU, Unique Content Updates (UCU) have given rise to speculation and claims that the pace and intensity of updates will change, resulting in more complex ranking dynamics.
This update caused significant changes in some domains, highlighting the need for continuous monitoring and adjustment of SEO strategies.
After analyzing search engine results pages (SERPs) and a large number of top results, we found that the environment was unexpectedly unstable, especially for the top 20 ranking keywords.
Interestingly, the top results remained relatively stable.
Adapting SEO practices after major updates
Correlation analysis between pre-updated and post-updated rankings showed a high degree of agreement. The results for the top tier didn't seem too confusing.
This suggests that while achieving high ranks is important, maintaining stability within lower ranking outcomes is equally important.
Although initially visibly unstable, rankings tend to stabilize a few days after the update is published, and while the SERPs experience some turbulence during the update, stability is eventually re-established. You can see that.
Optimizing your SEO tactics in response to algorithm updates can reduce negative impacts and maximize potential opportunities for improved SERP rankings.
Furthermore, the lack of clear and consistent data makes it difficult to predict future trends and emphasizes the emphasis on flexibility and adaptability in SEO practices.
Producing high-quality, relevant content and staying up-to-date on algorithmic shifts are considered the most reliable strategies going forward.
Detailed and accurate analysis of website traffic, regular website audits, and continuous content optimization with relevance and quality at the core are recommended steps for website managers.
We also recommend staying up to date on SEO trends and techniques by attending industry forums, webinars, and events.
Continuous vigilance, continuous learning, flexibility, and adapting to algorithm changes and user preferences are important considerations that website administrators must adhere to for a successful online presence.
These strategic SEO steps will ensure higher SERP rankings, better user engagement, and an overall positive online presence that resonates with your target audience.