In today's sea of content, healthcare professionals and consumers alike are overwhelmed with information. This content may be reaching them, but it is not effectively resonating with them and activating them to change their behavior. Breaking through this noise requires creative effects. This can only be achieved by leveraging the right data, technology, and AI to drive next-level audience understanding and drive next-level engagement.
“The imperative for healthcare and pharmaceutical marketers remains clear: leverage this transformational potential to reimagine provider and consumer engagement,” said Dana Mayman, CEO of IPG Health. It's about accelerating brand value with speed and scale while driving behavioral change.” “Interconnectivity and interoperability are fundamental to IPG Health's success and enable us to keep pace with technological advances. and our successful combination of both human and artificial intelligence to keep our clients and their brands at the forefront of innovation.”
Since its founding nearly three years ago, IPG Health has invested in integrating systems, processes and people across its global network. This has been accelerated by key leadership appointments focused on integrating the use of data and technology-enabled platforms across all aspects of the business. Specifically, Jessica Specker joins from Accenture Song as executive director of global content and solutions, and Jack Vance joins the company as managing director of data and activation for IPG Health and SOLVE(D). She joins from WebMD. Through these focused investments, IPG Health has designed a sophisticated suite of technology-enabled platforms to help marketers harness and unleash effective creative, quickly and at scale.
Leveraging the industry’s most advanced data stack for healthcare
IPG Health's data stack is specifically tailored to the unique needs of pharmaceutical and life sciences and encompasses the largest breadth and depth of data inputs, including Acxiom. Thanks to the network's connected and compatible structure, its rich data stack is accessible to all IPG Health agencies worldwide and can be combined seamlessly with clients' first-party data to deepen understanding of their audience. , can increase your brand's influence. Integrating this best-in-class data stack with AI resulted in EPIC, IPG Health's innovative data and insights platform purpose-built for healthcare.
Deliver impact quickly and at scale with EPIC
EPIC is a unique technology-enabled data platform that transforms healthcare and audience data into actionable insights that power the network's renowned creative output. The platform combines AI and insights from IPG Health's behavioral science expertise and is complemented by IPG Health's genAI conversational interface, ADELe, which democratizes data access for all parties involved in the brand-building process. will become. This integration will enable the network to create interactive and robust Livingpersonas, 1:1 activation LivingJourneys, and Predictive Connect recommendations. EPIC's continuous data-driven performance feedback loop enables real-time accountability, continuous learning, and optimization to deliver content that is never truly finished.
EPIC informs Living Content, the network's self-sustaining omnichannel content ecosystem designed to meet the growing need for content distributed at high volumes and across an increasing number of channels around the world. Masu. “This provides scalable, adaptable, and modular content that optimizes the efficiency of omnichannel experiences,” said Jessica Specker, IPG Health's executive director of global content and his solutions. states.
“With these innovative platforms, IPG Health is uniquely positioned to provide the data and insights that drive great creative content at speed and scale. content that leaves customers wanting more,” said Julie Pilon, head of strategy. Director of IPG Health. “And we do so with the legal governance and compliance required by health and pharmaceutical marketers.”