This technology has powered successful SEO strategies for high-growth agency clients for years, and now it's available to any organization as a self-service SaaS product.
San Francisco, May 1, 2024 /PRNewswire/ — graphitean AI-enabled SEO agency co-founded. ethan smith and Marcos Ciarrocchitoday announced a buzzy, first-of-its-kind AI-powered SEO platform called the Graphite Platform. Over the years, fast-growing companies like MasterClass, Notion, BetterUp, and Webflow have leveraged Graphite technology to scale their SEO efforts. This technology is now available as a self-service SaaS product to any organization that wants to grow with SEO.
Most businesses need a major overhaul of their SEO strategy. Outdated techniques such as keyword-based SEO lead to wasted time, effort, and money. According to his recent Graphite research, it's common for 95% of blog posts to have little impact. After rigorously analyzing, experimenting, and replicating impactful results across our clients' portfolios, Graphite has discovered a more effective approach. It's his topic-based SEO strategy that focuses on quality content and topical authority.
Introducing the graphite platform
The Graphite platform combines advanced AI and machine learning with Graphite's extensive experience in Topical SEO to make SEO accessible to everyone. Most notably, Graphite's AI team (currently 10 people) has spent the past four years building Topic Graph, a database that clusters hundreds of millions of keywords into topics. Graphite has also developed an industry-first proprietary algorithm that analyzes a site's Topical Authority on any topic. This is a ranking signal verified by Google in 2023. In early 2024, Graphite will the study The Topical Authority score shows that it can help businesses significantly improve the prioritization of topics that generate traffic.
“We took everything we learned about what makes an impact and used it to build the next generation of SEO platforms,” he said. ethan smith, co-founder and CEO of Graphite. “It's built for every marketer, writer, and reader who believes SEO is core to their bottom line, whether they have deep SEO expertise or are just getting started.”
The Graphite Platform accelerates impact by empowering organizations.
- Research and prioritize high-impact topics and build a three-month content pipeline in one day. In contrast, it typically takes a content strategist or an SEO agency a few weeks to a few months to do this.
- Discover topics with high topic authority and increase your site's chances of ranking and getting traffic.
- Create topic-optimized content so a single article ranks for hundreds of keywords. This maximizes your traffic potential and increases your ROI.
- Monitor existing content in real-time and help your team prioritize optimizations that lead to continuous, high-impact traffic improvements.
“A lot of the interest in AI in content creation is in automatically generating content. We have invested heavily in AI, but we also want to give marketers access to additional data and automate tedious tasks. We are focused on using AI to provide writing assistance, allowing you to work smarter and faster while producing high-quality content.” Gregory Druck, Chief AI Officer at Graphite. “Our patent-pending AI algorithms are continuously retrained based on results, creating a feedback loop to consistently provide high-impact recommendations to our customers.”
Over the past year, Graphite has been working with a select group of beta customers, many of whom have recorded significant early results. for example, force wallis a platform used by over 50,000 creators to sell products online and has seen a 2301% increase in website traffic and 936% increase in SEO-based revenue in just 9 months. did.
“Before using the Graphite Platform, we knew about SEO. should It should be a growth engine for our business, but due to a lack of expertise, several attempts have failed. Either our content didn't work, or if it did, we didn't know how to replicate it. ” Will Bauman, Co-Founder and CEO of Fourthwall. “We needed the right guidance, and the Graphite Platform immediately skyrocketed our capabilities and had a clear and measurable impact on our business.”
To sign up or learn more about the Graphite platform available now, please visit: graphite.io/platform.
About graphite
Graphite powers SEO growth for the world's fastest growing companies. The company combines decades of experience, rigorous analysis, and AI-powered technology to identify the top 5% of SEO activities that drive impact. Graphite started as a premium boutique SEO agency in 2020, helping companies like MasterClass, BetterUp, Webflow, and Notion build and scale their SEO programs. In 2024, the company will launch its first SaaS platform for Topical SEO, democratizing SEO and allowing teams of all sizes to focus on high-impact SEO work and ship quickly. did. For more information, please visit: www.graphite.io.
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