Apple has established a “secret” advanced AI research lab in Europe that will be responsible for some of the company's most groundbreaking artificial intelligence research, according to a new report today.
The same report suggests that most of Apple's AI specialists have been poached from Google, which isn't all that surprising given the Cupertino company's AI chief's background…
Europe's advanced AI lab
Most of Apple's AI team is based in the US, but the paywall financial times reports that some of the company's most advanced research is conducted in a “secret” laboratory in Zurich, Switzerland.
Luc van Gool, a professor at the Swiss Institute of Technology Zurich, said that Apple's acquisition of two local AI startups (virtual reality group Faceshift and image recognition company Fashwell) will allow Apple to set up a “vision lab” in the city. He said the decision was made to build a research institute known as .
The Zurich-based employee has been involved in Apple's research into the underlying technology that powers products such as OpenAI's ChatGPT chatbot. Their paper focuses on ever more sophisticated AI models that incorporate text and visual input to generate responses to queries.
It seems tautological to describe Apple's labs as “secret,” but the report says neighboring companies didn't even know they existed. It seems like the company may have taken the same approach here as it did with some of his ill-fated Apple Car work. That means using a shell company that doesn't bear any Apple branding.
The research described aligns well with research revealed in recent Apple AI research papers. These include editing photos using text commands (which you can try), creating animations from still images, and generating ChatGPT styles to run the AI locally on your iPhone for added privacy. included.
Most of Apple's AI experts were poached from Google
The paper also conducted an analysis aimed at identifying which AI specialists join Apple and where they come from. This analysis compromised a mix of LinkedIn profiles, public job postings, and published research papers.
At least 36 senior hires of former Google AI staff have been identified, more than three times more than any other individual company.
This isn't all that surprising. Back in 2018, Apple hired John Gianandrea, who previously led Google's AI division. He was then promoted to Senior Vice President of Machine Learning and AI. Of course, Gianandrea would know which of his Google AI engineers and executives he would like working for him.
High expectations for Apple AI in iOS 18
We expect this to be the year that Apple finally gives Siri the long-awaited upgrade to its generative AI capabilities. There is a lot of evidence to support this.
bloomberg Apple has reported that iOS 18 is one of the biggest iOS updates ever made, mentioning AI as its focus.of financial times Specifically, we indicated that Siri will feature a ChatGPT-style generative AI model this year. 9to5 mac I found evidence of exactly this in the iOS 17.4 beta. CEO Tim Cook also confirmed that the company is “excited to share details of our ongoing work in this area.” [AI] later this year. ”
We also recently pointed out three clues about what iOS 18 Siri can do.
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