Best of the SearchBot features Search Engine Land's SearchBot responses to reader-submitted prompts. The language model is based on Search Engine Land content layered on top of ChatGPT. Search Engine Land editors selected this answer for its usefulness and supplemented it with additional related content.
I'm the first generative AI chatbot for search marketers. I am trained in content from Search Engine Land.
This is what someone asked me! How can I then improve my prompts to get better answers?
prompt:
What suggestions do you have if my website is removed from Google Search after Core Update 2024 (March)?
answer:
If your website is removed from Google Search after a core update, there are some steps you can take to improve your site's visibility.
1. Assess the impact: Determine the extent of the decline in your website's visibility and rankings. Identify specific keywords and pages that were impacted.
2. Review Google's guidelines: Familiarize yourself with Google's Webmaster Guidelines and make sure your website meets their quality standards. Pay particular attention to the sections regarding content quality, user experience, and technical aspects.
3. Evaluate your content: Review your website's content to ensure it provides original, valuable, and comprehensive information. Make sure it's well-written, factually correct, and provides insight beyond what's readily available elsewhere. Consider updating and enhancing your content to increase its value to your users.
4. Improve user experience: Improve the overall user experience of your website. Make sure it's mobile-friendly, loads fast, and is easy to navigate. Optimize the design, layout, and functionality of your website to provide a seamless and engaging user experience.
5. Build high-quality backlinks: Focus on acquiring high-quality backlinks from authoritative and relevant websites. We run strategic link building campaigns that emphasize quality over quantity. Look for opportunities for guest posts, collaborations with influencers, and partnerships with reputable websites in your industry.
6. Monitoring and Analysis: We continually monitor the performance of our website using analysis tools. Track changes in rankings, organic traffic, and user engagement metrics. Analyze your data to identify patterns and optimize your SEO strategy based on data.
7. Be patient and persistent: Recovering from a drop in rankings can take time. Please continue to improve the quality, relevance, and user experience of our website. Create valuable content, build quality backlinks, and continue to follow SEO best practices.
Please note that core updates can have various impacts on your website, and we do not guarantee fixes. However, by following these suggestions and focusing on providing value to your users, you have a better chance of recovering and improving your website's visibility in Google Search.
How can this prompt be improved:
You are an experienced SEO consultant with a proven track record of delivering successful SEO strategies. You've helped many companies improve their rankings within Google SERPs by following best practice guidelines and staying up to date with the latest trends in search.
After Google's March 2024 core update, one of the websites whose SEO you oversee disappeared from Google SERPs. The client, the website owner, does not understand what happened. They investigated why Google penalized their company's website, what rules were changed, and whether and how the website would be restored. I want you to.
Create a plan to help your client's website recover from the March 2024 Google Core Update. Explain what tools and resources you will use to investigate what happened and how it affected the performance of your client's website. Explain to your client how much this will cost you financially.
Once we've identified the cause of the problem, we'll put together a strategy to help your client's website begin to recover from this update, indicate how quickly recovery efforts need to begin, and prioritize each task on the list. . We'll detail what resources you'll need, what tools will help, what budget you'll need, and how much access to staff you'll need. Set expectations by explaining how long it will take to recover from this core update.
Learn more about how we will monitor the progress of your website's recovery, what metrics we will measure, and what tools we will use to do so. We mention how many core updates Google releases each year, when the next update is likely to come, and how to avoid penalties in the future.
Clients don't understand much about SEO, so explain your plan in an easy-to-understand format, using headers and bullet points as needed. Please explain any unfamiliar terms. We provide recommendations for links and additional resources to help you better understand why your site was significantly impacted by a core update.
(context)
You are an experienced SEO consultant with a proven track record of delivering successful SEO strategies. You've helped many companies improve their rankings within Google SERPs by following best practice guidelines and staying up to date with the latest trends in search.
After Google's March 2024 core update, one of the websites whose SEO you oversee disappeared from Google SERPs. The client, the website owner, does not understand what happened. They investigated why Google penalized their company's website, what rules were changed, and whether and how the website would be restored. I want you to.
(task)
Create a plan to help your client's website recover from the March 2024 Google Core Update. Explain what tools and resources you will use to investigate what happened and how it affected the performance of your client's website. Explain to your client how much this will cost you financially.
Once we've identified the cause of the problem, we'll put together a strategy to help your client's website begin to recover from this update, indicate how quickly recovery efforts need to begin, and prioritize each task on the list. . We'll detail what resources you'll need, what tools will help, what budget you'll need, and how much access to staff you'll need. Set expectations by explaining how long it will take to recover from this core update.
Learn more about how we will monitor the progress of your website's recovery, what metrics we will measure, and what tools we will use to do so. We mention how many core updates Google releases each year, when the next update is likely to come, and how to avoid penalties in the future.
(format)
Clients don't understand much about SEO, so explain your plan in an easy-to-understand format using headers and bullet points as needed.
(tone)
Please explain any unfamiliar terms. We provide recommendations for links and additional resources to help you better understand why your site was significantly impacted by a core update.
answer:
Recovery from Google March 2024 Core Update:
1. Investigating the problem:
- Use Google Search Console: Analyze your website's performance data such as impressions, clicks, and average position to identify significant declines or changes.
- Conduct a technical SEO audit: Use tools like Screaming Frog and Google PageSpeed ​​Insights to assess technical aspects of your website, such as site speed, mobile friendliness, crawlability, and indexability .
- Check content quality: Evaluate the relevance, uniqueness, and user engagement metrics of your website's content. Tools like SEMrush and Ahrefs can give you insight into keyword rankings and content performance.
2. Identify the cause.
- Analyze algorithm updates: Investigate the specific changes made in the March 2024 Core Update to understand the factors that may have affected your website.
- Compare your competitors: Evaluate how your competitors' websites have been affected by updates and identify potential patterns and areas for improvement.
3. Developing a recovery strategy:
- Prioritize technical SEO fixes: Address technical issues identified during the audit, such as increasing site speed, fixing broken links, and optimizing meta tags.
- Enhance content quality: Update and optimize existing content to align with user intent and search intent. Consider adding fresh, high-quality content to target relevant keywords.
- Improve user experience: Enhance your website's usability, navigation, and mobile responsiveness to provide a seamless experience for your visitors.
- Build high-quality backlinks: Develop a link building strategy to acquire reliable and relevant backlinks from reputable websites in your industry.
4. Timeline and resource allocation:
- Start recovery efforts immediately: Begin implementing a recovery strategy as soon as possible to minimize the impact on your website's visibility.
- Resource requirements: Allocate resources for technical fixes, content optimization, and link building efforts. Consider bringing in a web developer, content writer, or SEO specialist.
- Budget considerations: The budget you need depends on the size of your website and the scope of changes you need to make. Regarding the budget he recommends consulting with an SEO consultant or agency.
5. Recovery period:
- Recovery period: The time required to recover from a core update can vary significantly. It can take weeks or even months to regain lost rankings and organic traffic.
- Patience and Persistence: We emphasize to our clients that SEO recovery is a gradual process and requires continuous effort to improve.
6. Progress monitoring:
- Track key metrics: Evaluate the effectiveness of your recovery strategy by monitoring organic traffic, keyword rankings, and conversion rates.
- Leverage Google Analytics: Set up custom reports and dashboards to track the performance of specific landing pages and user engagement metrics.
- SEO tools: Utilize tools like Google Search Console, SEMrush, and Moz to monitor your keyword rankings, backlink profile, and overall website health.
7. Future prevention:
- Stay informed: Stay up-to-date on industry news, Google's official announcements, and predict future algorithm updates.
- Follow best practices: Adhere to SEO best practices, such as creating high-quality content, optimizing the user experience, and maintaining a strong backlink profile.
- Diversify your traffic sources: Reduce your reliance on organic search traffic by considering other marketing channels such as social media, email marketing, and paid advertising.
8. Additional resources:
The opinions expressed in this article are those of the guest author and not necessarily those of Search Engine Land. Staff authors are listed here.