Data analytics startup Fullstory Inc. says it wants to enhance the capabilities of artificial intelligence applications by providing them with the behavioral data they need to better understand customer sentiment.
To achieve this, the company announced a new platform called Data Direct that automates the collection, synchronization, and cleaning of structured, AI-enabled behavioral data that can be fed into any application. The company says this will provide businesses with more insightful web and mobile emotional signals, allowing them to adapt the way they engage with customers and hopefully enable more positive interactions. .
Data Direct transforms behavioral data pipelines by making this type of information available as a direct, standalone data source that can be easily combined with AI systems, leading to enhanced customer personalization, predictions, and modeling. It is said.
Fullstory cites research from McKinsey & Company that shows the power of high-quality behavioral data. According to this study, organizations that successfully leverage insights into customer behavior outperform those that don't by up to 85% in sales growth and 25% in gross profit margins.
But Fullstory said the challenge lies in accessing this behavioral data. If it's not comprehensive, companies are left with incomplete customer profiles, which means companies struggle to effectively personalize experiences and make poor decisions, the startup claims. do.
Data Direct captures digital behavioral data and sends it directly to users' technology stacks, so users can leverage their data where they need it, the company said. This information is automatically retrieved before being indexed and semantically structured. Pre-built integrations with Google BigQuery, Snowflake, RedShift, and Amazon S3 make it extensible to almost any system, including customer-centric generative AI models.
Fullstory provides the easiest way for businesses to access comprehensive and accurate customer behavioral insights, equipping them with data collection tools, analyzing their origins, and eliminating false or inappropriate data. It claims to eliminate the need to modify and reformat it to make it usable.
“We're seeing companies that used to think of themselves as customer-centric realize they have significant blind spots when it comes to actually understanding their customers,” said Scott Vogt, CEO of Full Story. ” “What they are missing can only be obtained through comprehensive first-party behavioral data. Data Direct provides countless ways to leverage this rich data source.”
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