I quickly discovered last year how ChatGPT can improve your search engine optimization. Google now claims that its AI tool, Gemini, is more powerful.
So I tested Google's claims by using Gemini for the same SEO task. I used the latest versions of both platforms: ChatGPT4 and Gemini Advanced.
This is my discovery.
On-page optimization
My first prompt:
The keyword I'm aiming for is “audio textbook.”this is my article [URL]. Is it properly optimized for that keyword?
We have listed what ChatGPT has taken into consideration.
I'll make sure, check:
- Presence and use of “audio textbooks” in important areas (titles, headers, etc.).
- Overall content structure and readability.
- Related Links Practice.
- Technical aspects such as mobile responsiveness and loading speed.
It then generated general recommendations and indicated that it did not analyze the page. Here's what's provided for internal links (text in bold):
Make sure you include internal links to other relevant content on your site If not already.
Gemini was even more unhelpful and said:
I couldn't tell from the article itself whether it was keyword-optimized or not. However, you can search the web to see if there are any SEO best practices you can follow to improve your articles.
I then pasted the entire article into the Gemini prompt. There was no difference. Gemini failed to analyze the content and instead offered his SEO tips for the everyday.
Content usefulness analysis
The next prompt is:
Is my article useful for people looking for audio textbooks? How can I make it more useful?
Both answers were valuable. ChatGPT provided ideas that were missing in my article, especially “accessibility features”.
- Expand the content: We include detailed reviews of different platforms that offer audio textbooks, comparing features such as user experience, title availability, and subscription costs (if any).
- User guide: We will provide you with a step-by-step guide on how to access or download these audiobooks from the aforementioned sites.
- Accessibility features: Discuss accessibility options available to users who are visually impaired or dyslexic.
Gemini suggested a good idea of its own.
This article could be more helpful if it included a table comparing different options, including cost, textbook selection, and ease of use.
Interestingly, this time a Gemini visited my page. Although I'm now wondering if Gemini is blocked from doing SEO directly.
keyword research
The next prompt is:
Which keywords should I add to optimize this article? List related keywords, synonyms, close concepts, etc., and explain why each keyword is appropriate in its context. Make it a table.
Both platforms offer useful keywords, with “free audiobooks” being the top choice. I have duplicated both tables in this article.
Keyword (ChatGPT) | Commentary (ChatGPT) |
---|---|
free audiobooks | We will expand our appeal to users who are looking for free audio content, not just textbooks. |
educational audiobooks | It specifically targets users who are looking for audiobooks with educational content. |
audio learning resources | Captures searches related to audio formats used for educational purposes. |
Audiobook app for students | Reach the demographic that specifically uses mobile apps for educational audiobooks. |
downloadable textbooks | Appeals to users looking for textbooks in a variety of formats, including audio. |
electronic textbook | Entered the electronic version market of textbooks, which is closely related to the audio version. |
Textbook replacement | It attracts searches from users looking for learning materials in a variety of forms beyond traditional books. |
learning aids | Connect with users looking for supportive educational tools like audio summaries. |
audiobook reviews | We cater to users who choose different audiobook services based on reviews. |
accessible learning tools | It focuses on inclusivity and appeals to users who require accessible learning formats such as audio. |
Keyword (Gemini) | Reason for hiring (Gemini) |
---|---|
free audiobooks | Many users looking for audio textbooks may be cost-conscious and looking for free options. |
educational audiobooks | This is a broad term that refers to users who are looking for audiobooks for learning purposes rather than just textbooks. |
learning audiobooks | Similar to “educational audiobooks,” but with a focus on learning. |
audio book textbook | This is a restatement of the target keyword “audio textbook”, which may be used in searches. |
TTS Audiobook | It is targeted at users who are not familiar with the term “text-to-speech” but are interested in this method. |
read the textbook aloud | This is a more natural way of describing what some users are looking for. |
E-books for students with dyslexia | This is a similar concept aimed at a specific audience (students with dyslexia) who may benefit from audio textbooks. |
Audiobooks for the visually impaired | Similar to “e-books for students with dyslexia”, but aimed at visually impaired users. |
Alternative formats for textbooks | This is a broad term that captures users who are looking for an alternative format to traditional textbooks that includes audio. |