With the rise of artificial intelligence (AI), many say that search engine optimization (SEO) for websites is a thing of the past.
Or at least, some would say, like Blackberry devices, it's fading away, a relic of a bygone era.
But John Wright, co-founder of Montreal-based company StatsDrone, says this is a gross exaggeration of what's currently happening with AI and the internet.
Wright brings a unique perspective to the SEO landscape with an extensive background in affiliate marketing and iGaming. A graduate of the University of Toronto with a degree in Robotics and Mechanical Engineering where he specialized in AI, John has worked across a variety of areas, from running his affiliate programs to creating his UX/UI designs. Ta. As StatsDrone's chief data scientist, he views the affiliate marketing world through an engineering lens, leveraging analytical precision to navigate its complexity.
“The SEO industry was valued at $74.76 billion in 2023 and is expected to grow to $129.6 billion by 2030, at a CAGR of 17.7% over the next seven years,” Wright said. said. “Search is everywhere you look. It's on YouTube, it's on social media platforms, it's even in the search bar on his website.
“Everyone I personally know in the SEO industry has done very well. In the culinary world, they say never trust a chef who is skinny. Just as a chef's physique does, success in SEO speaks volumes about a person's expertise if they don't have a formal degree in SEO from an academic institution. Learn through.
“Let’s just say that SEO is not dead and the SEO niche is here to stay.”
In 2023, as AI starts to become more mainstream and enter the dictionary beyond the Terminator movie, there are articles all over the world predicting that various AI sites like ChatGPT, Gemini, and many others will make SEO obsolete. It flowed. On LinkedIn, writers detailed the rise of AI and how it will replace his SEO.
Well, we're almost halfway through 2024, but SEO isn't dead.
“Even with Google's new guidelines shaking things up, we're seeing a spike in inquiries about SEO research for affiliate programs,” Wright said. “This is a testament to the resilience of our industry and our constant quest to comply with current guidelines. In the fiercely competitive realm of business, falling behind our competitors is not an option.”
“As someone deeply involved in both affiliate marketing and the ever-evolving field of AI, I see tremendous potential for growth. The symbiotic relationship between AI and SEO not only increases efficiency, but also increases competitiveness in an ever-evolving digital environment.”
“Essentially, the demand for SEO research remains strong, driven by the need to not only adhere to current guidelines but also outpace competitors. Supported by SEO, it will continue to thrive and evolve.”