In the ever-evolving world of digital marketing, staying relevant and engaging is key to success. One strategy that has proven to be effective is to leverage trending topics to create milestones for your brand. But how exactly do you do that? Let's dive into this art together and explore.
A trending topic is a subject that quickly gains popularity on a social media platform over a short period of time. It can be anything from viral videos, breaking news, popular hashtags, and even memes. These topics are fresh, relevant, and interesting to a large audience, so they're more likely to increase engagement.
But we're not just jumping on the bandwagon. Brands need to understand the context of trending topics and their relevance to their audience and business. This requires a deep understanding of your audience's interests, concerns, and online behavior.
According to research from Sprout Social, 75% of consumers want brands to use social media for information and education. This is a great way to do this because trending topics are already in the public consciousness. By participating in these conversations, brands can show their audience that they're in tune with what's going on in the world and their industry.
Additionally, trending topics can significantly increase brand awareness. According to a report by Twitter, tweets with hashtags receive twice as much engagement compared to tweets without hashtags. Trending topics also often have their own hashtags, giving brands an opportunity to increase reach and engagement.
Now that you understand the power of trending topics, let's explore how you can turn them into milestones for your brand. A brand milestone is a significant event or accomplishment that exemplifies a brand's growth and success. It could be anything from launching a new product, hitting a sales goal, or celebrating an anniversary.
So how do you connect the dots? Here are some strategies.