The rise of AI in the world of beauty is undeniable, and for many, celebrating its innovations and the unrealistic beauty standards it can project onto the world through carefully selected images and content is a challenge for many. It's a constant battle between recognition. AI has brought exciting opportunities to virtually try on beauty products, clothing, accessories, and more to find out what looks good on your pocket money or when you're out and about. But simply scrolling through social media, staring back at the curated images and lifestyles on screen, can leave many of us succumbing to comparison syndrome.
Over the past 20 years, Dove has established itself as a brand that celebrates and showcases real people and real skin, in a commitment to diversity, inclusion, and building community both online and in real life. . The company is now taking a step further by “recommitting to 'authenticity' to become the first beauty brand committed to never using AI to represent real people in advertising.”
In fact, Dove's new campaign 'The Code' was created to show the impact of AI images on women and highlight the importance of 'women empowered to see true beauty reflected in new media'. it was done. The company's research found that 42% of women of color in the United States sacrifice at least one year of their lives to achieve their beauty ideals. As a result, the brand has announced that by 2025, up to 90% of images in widespread use will be powered by 'Realistic', which helps everyone learn how to create images that are more representative of real people on the popular AI platform. We are creating “Beauty Prompt Guidelines.'' Something created by AI technology. Dove has also partnered with celebrities like Marsai Martin and Jessie J to encourage everyone to truly love themselves and fight comparison syndrome.
Below, we speak to Marsai Martin about her partnership with Dove, the power of AI technology in beauty, and the inevitable feelings of comparison as we scroll through our fortunes.
For more beauty news, check out our article on Pinterest body image filters.
On the importance of representing real people in advertising
Partnering with Dove was important to me. Because of the simple fact that they strive to express authentic beauty like no other. I have always believed that beauty comes from within and oozes out from your hair, fashion, and nails. It's great to be able to work with them like this. Also, I talk to my friends all the time using AI. We're talking about what it's like. What will it be like for our future, as well as for us as young people in an unrealistic world of pictures? It's really wonderful to be able to have conversations while partnering like this.
What does “true beauty” mean to her?
True beauty is about showing your true and unapologetic self as a human being. As humans, we have ups and downs and memories, both good and bad, that show up in our personalities and who we are. You can look into someone's eyes and see their feelings, expressions, and personality. That's the beautiful thing about humans. We can have conversations and connect in this way, which in some ways is something that AI will never be able to capture. I believe that is true beauty. To show someone who they really are and what they present to the world.
On the potential for serious use of AI in visual storytelling
AI is still relatively new. Of course, that doesn't take into account the fact that social media has been using filters and all kinds of artificial intelligence for years, but it's getting smarter over time. I feel like that's the whole reason we went on strike because the entertainment industry is also trying to show us this unrealistic, curated version. I set out at a very young age to show young girls, black women, and people around the world what it truly means to be a fully authentic black woman in yourself, both in front of and behind the camera. I entered this industry. All the other girls in this industry who want to be a part of this world understand that and believe in it wholeheartedly.
Tips for avoiding comparison syndrome while doomscrolling
I'm 19 years old, we all doom scroll. I'm not going to sit here and tell you not to doom scroll. At the same time, I think it's all about self-care. I want to tell young girls, or anyone who needs to hear it, that if you have a dream, it doesn't start by looking at a screen. It doesn't start by looking at social media and seeing the unrealistic, curated versions and aesthetics that people have within their pages.
That's what they want you to see, but that's not real life. The moment you understand this in your head, life begins. That's when you find yourself, find what you love, go out and see how others strive, and get real connection. By doing so, you can find what interests you and what is interesting. From there, we will guide you to a space where you can truly be yourself and live without fear. If you want to work towards your future, you have to get up and start moving. It doesn't start with a mobile phone.