In the field of SEO (search engine optimization), backlinks play an important role in determining a website's ranking on search engine results pages (SERPs). Medium is a popular platform for publishing articles and content, but questions have arisen about the nature of links on that platform, i.e. nofollow or dofollow, and how it affects his SEO. Let’s dig into this topic to understand the importance of nofollow and dofollow links on Medium and their impact on SEO.
nofollow link:
A Nofollow link is an HTML attribute that tells search engine crawlers not to follow the linked page or pass any SEO value to the linked page. These are typically used for user-generated content, paid links, or links that the publisher has not necessarily approved for her SEO purposes.
In the context of Medium, when you insert a link in an article, Medium automatically rel="nofollow"
Attributing that link makes it a nofollow link. Nofollow links are not crawled by search engine bots, so they do not affect the search engine rankings of the linked pages.
Example of a Nofollow link:
[Visit my website](https://www.example.com) <!-- Nofollow link automatically added by Medium -->
Please follow the link:
On the other hand, dofollow links are rel="nofollow"
attributes attached to them. These links allow search engine crawlers to follow the links and pass her SEO value from landing page to landing page. Dofollow links are valuable for SEO because they contribute to the linked page's authority and ranking in search results.
Example of a Dofollow link:
[Check out this amazing resource](https://www.example.com)