TikTok may be down following the attack in Washington, D.C., but with 1 billion monthly users, it's not done yet. For anyone looking to increase their chances of reaching their target audience (aka more fans), here's our guide to TikTok Search Engine Optimization (SEO).
by Janelle Bogue From “Amplify You”
With over 1 billion monthly active users, TikTok has definitely become the go-to social media platform. But what many people don't know is that TikTok has quickly become a full-fledged search engine, with 10% of Gen Zers around the world relying on TikTok more than Google for search queries. about it. So how can artists and musicians like you take advantage of TikTok's search features? This is where TikTok SEO comes in.
What is TikTok SEO?
TikTok SEO (Search Engine Optimization) is a way to take your content to the next level and increase the chances of your content being seen by your target audience. By treating TikTok like a search engine, your content is more likely to show up on TikTok's For You page, TikTok search, and even Google. TikTok's algorithm shows users more of what they like, so categorizing your content properly can ensure your path to TikTok success.
For example, if a user likes rap music, the TikTok algorithm will automatically recommend similar videos on the For You page. This recommendation system is why it's important to properly categorize your content. So how can you optimize your TikTok SEO?
5 ways to make your TikTok SEO strategy successful
Conduct TikTok SEO keyword research
First, before you create a video or write a caption, it's important to do your research. To start, he recommends doing a quick search on TikTok to see what's trending and what other musicians are doing. Check out the hashtags they use, the topics they mention, and the type of content they post. You can also use TikTok's own SEO tool, Keyword Insights. This tool allows you to see trends, find related keywords, and track the popularity of specific keywords.
Add keywords to your content
Keywords should be an important part of any SEO strategy, including your TikTok SEO strategy. Place it strategically in your caption, but also include it in hashtags and on-screen text. On-screen text and captions not only help with accessibility, but also give the TikTok algorithm a clearer idea of ​​what your video is about. If you record and post a talk video, be sure to include these keywords in your script.
So what's the problem? All this must be attractive. Adding keywords without purpose can do more harm than good. Therefore, make sure to place your keywords in a meaningful way so that your video contains a story that grabs your audience's attention.
Use Creator Search Insights
Creator Search Insights is an in-app tool that lets you see which keywords are currently trending. It’s safe to say that this is a very useful TikTok SEO tool as it helps you create content around trending keywords.
Just type “Creator Search Insights” into the TikTok search bar. Creator Search Insights shows you trending topics that can be sorted by category (fashion, games, etc.) or 'for you' (related to the content you create). Additionally, you can search for the “Content Gap” topic. This is a topic or category that is in demand but not covered in many videos.
Creator Search Insights clearly shows that the TikTok team is focused on and honing the platform's search capabilities. You can take full advantage of this feature by leveraging Creator Search Insights to create content that is relevant to your users' search queries.