E-bay has launched artificial intelligence (AI) enhancements to help fashion consumers “shop for looks.”
The feature uses consumers' shopping history to present them with items and outfits that match their style preferences and are available from sellers on the platform, the company said on Tuesday (April 9). ) was announced. blog post.
“We took cues from our customers' shopping habits and designed the store's look to evolve with their preferences.” Raul Romerothe eBay product manager wrote in the post. “Their style recommendations consist of personalized images and items, ensuring a customized fashion experience.
“With this approach, we not only understand our customers' preferences, but also deliver a shopping experience that evolves over time,” Romero added.
According to the post, the “Shop the Look” feature is available on iOS for eBay customers in the US and UK. Android will be added later this year.
The feature focuses on fashion, but the company is considering expanding to other product categories, the post said.
According to the post, “Shop the look” will be shown to shoppers who have viewed at least 10 fashion items in the past 180 days. These shoppers will see this product on both eBay's homepage and fashion landing pages.
“Shop the Look is one of many ways we are improving the user experience for enthusiasts,” Romero wrote in a blog post. “This allows users to visualize how potential additional items will complement their current wardrobe.”
PYMNTS Intelligence found that 44% of consumers have at least some interest in integration. AI technology For a shopping experience.
That percentage is higher among younger generations, with 69% of Gen Z consumers and 54% of Millennials and Bridge Millennials reporting interest.AI-enabled payments expand customer choice”, PYMNTS Intelligence and ACI Worldwide collaboration.
Another recent development in technology is Etsy announced in January that it had launched a hub that uses both AI and human curation to help shoppers find gifts for any occasion.
platform gift mode Shoppers can enter information about the recipient and view items selected by Etsy sellers. machine learning technology.