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P1FCU leverages innovative technology to glean deeper insights from credit union member surveys, digital banking, and call center feedback
Salt Lake City, April 9, 2024–(BUSINESS WIRE)–InMoment®, the leader in experience improvement solutions, today announced a partnership with Potlatch No.1 Financial Credit Union (P1FCU) to deploy progressive credit union AI-based technology, We've improved your experience in every way. A business that increases member loyalty and satisfaction.
By leveraging InMoment's XI platform, P1FCU can now pinpoint friction points across the member journey with a sophisticated solution using proprietary natural language processing (NLP) and AI technology. By integrating and analyzing experience feedback from post-loan and new account surveys, online website visits, and call center conversation recordings, you can now intelligently identify key drivers of satisfaction and sentiment. Masu. As a result, P1FCU will be able to provide a more personalized experience tailored to member preferences.
“As a trusted lifetime financial partner, P1FCU is committed to providing an experience rooted in empowerment by connecting arms with our members and communities,” said Vanessa Bromeling, Vice President of Member Experience at P1FCU. says. “We believe that AI-based analytics technology and the deeper insights from member voices that InMoment provides will be a catalyst for increasing our understanding of where our members are in their financial journey. Masu.”
“Our continued success within credit unions, highlighted by this important collaboration with P1FCU, marks a pivotal moment for P1FCU and InMoment,” said Mehul, Managing Director, Americas, InMoment. says Nagrani. “We are breaking down data silos and uncovering more insights from granular feedback across surveys, websites, and contact center conversations to help P1FCU streamline member journeys and meet the diverse needs of our members. We are very happy to be able to help them do this.”
This collaboration aims to improve P1FCU member interaction and satisfaction by optimizing functionality, intuitiveness, and ease of use. By fostering a culture of continuous improvement, P1FCU has deployed his InMoment technology to stay at the forefront of innovation and set the standard for excellence in member service and experience.
About In Moment
InMoment, a leader in experience improvement and the world's most recommended CX platform and services company, helps clients collect and integrate customer experience data to uncover insights that enable the smartest actions. is known for supporting. As a leader in award-winning AI applications, our global clients rely on unstructured conversations ranging from structured surveys and social reviews to call logs, emails, support tickets, and chat transcripts. , we leverage every byte of experience data to break down data silos. This unique technology, combined with in-house industry experts, enables brands to achieve ROI from their CX programs in half the time of their competitors. Unlock the true potential of all your customer data with InMoment. For more information, please visit inmoment.com.
About P1FCU
P1FCU is a member-owned, non-profit financial cooperative. We serve members in 19 counties in Idaho, 8 counties in Oregon, and all of Washington. In 1938, we were organized by a group of 12 of her employees at the Potlatch Forest Company. They pooled their hard-earned money to provide loans and other financial services to people not served by the big banks of the day. More than 85 years later, we remain true to our roots and support our members at every stage of life. For more information, visit P1FCU.org.
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contact address
Kelly K. Johnson, InMoment, kelley.johnson@inmoment.com