Chinese coffee house chain Luckin Coffee has expanded its menu with the introduction of a new Single Origin Espresso (SOE) Black Cup Gesha series.
Featuring Gesha beans sourced from Bench Majhi in Ethiopia, the new range is now available at all Luckin Coffee stores in Singapore.
Hand-selected by the company's global bean-hunting team, the beans are grown between 1,909 meters and 2,609 meters above sea level and have unique flavors.
The Gesha range includes Americano, Flat White, Latte and Dirty.
Priced at $4.50 per cup, quantities are limited.
Luckin Coffee is offering a special promotion to new users who download the app and get your first Luckin Black Cup for $0.99.
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The new series is being created under the guidance of the World Barista Championship team.
The term SOE refers to single-origin or single-region espresso, known for its unique flavor and origin characteristics that are influenced by local climate, soil, altitude, and other environmental factors.
Luckin Coffee also launched the Hanbella series and the SOE Yirgachefe collection. We plan to provide Sumatra songs from early May 2024.
In January 2024, the Australian Open Tennis Tournament named Luckin Coffee as its official coffee partner for China and Southeast Asia.
This multi-year agreement begins with the Luckin Coffee logo appearing online and on TV during the event.
The coffeehouse chain opened its flagship store on Zhongshan Road in Xiamen in June 2023, achieving a new milestone of 10,000 stores in the Chinese market.
With this achievement, Luckin Coffee became the first chain coffee brand to have more than 10,000 stores in China.