Semrush is probably the gold standard of SEO tools, offering a wider variety of SEO tools and research features than any other SEO tool on the market. However, its breadth and depth of functionality makes it one of the most expensive SEO software out there. So while there's no doubt that Semrush is one of the best SEO software options available today, there may be a better option that suits your needs. That's why Forbes Advisor has created this list of Semrush alternatives.
Advantages and disadvantages of Semlash
semrush pro
- 7-day free trial
- Extensive suite of SEO research tools
- Superior competitive analysis capabilities
- Secure ranking tracking
- Conduct comprehensive on-site audits
- Powerful link building tools
- Content marketing function
- Social media management platform (add-on fee required)
- Pay-per-click (PPC) keyword research tools
- Complete online help center
- Free plan available
Disadvantages of Semlash
- plans are expensive
- Additional charges for local SEO
- Moderate to high learning curve required
- Free plan is very limited
- Content marketing tools may be better.
- Adding users requires a high additional fee.
Semrush cost
Semrush offers three plans: Pro, Guru, and Business. Choose from monthly or annual plans. Save up to 17% when you pay annually.
The Pro plan costs $129.95 per month, or $108.33 per month if paid annually. Additional users cost $45 per user per month. Semrush recommends the Pro plan for beginners and small teams with limited needs. The Pro plan comes with competitor analysis, keyword research, backlink analysis, website audit, and advertising tools. With the Pro plan, you can manage up to 5 projects, track up to 500 keywords, and view up to 10,000 results per report.
The Guru plan costs $249.95 per month, or $208.33 per month if paid annually. Additional users cost $80 per user per month. At Semrush, we recommend the Pro plan for medium-sized businesses and small agencies.
The Guru plan includes all the features of the Pro plan, plus a content marketing toolkit, Looker Studio integration, historical data, and multi-location and device tracking. With the Guru plan, you can manage up to 15 projects, track up to 1,500 keywords, and view up to 30,000 results per report.
The Business plan is Semrush's most feature-rich product and is recommended for businesses and large agencies. The Business plan costs $499.95 per month, or $416.66 per month if paid annually. Additional users cost $100 per user per month.
The Business plan includes all the features of the Pro and Guru plans, plus product listing ad (PLA) analytics, share-of-voice data, application programming interface (API) access, and free migration from third-party SEO tools. Masu. With the Business plan, you can manage up to 140 projects, track up to 5,000 keywords, and view up to 50,000 results per report. The Business plan lets you crawl up to 1 million pages and allows up to 50 scheduled PDF reports per month.
Semrush Local can be added to any plan for an additional fee of $20 to $40 per month. Semrush also offers social media management tools. To add Semrush Social to your plan, pay $19.75 per month.
Semrush also offers custom plans for users with special requirements. You must contact Semrush directly for pricing and options for custom Semrush plans.
When to choose a competitor over Semrush
Semrush offers just about every SEO tool imaginable, but it might not be right for you or your team. The main reasons to choose Semrush alternatives are:
- I can't afford to buy Semrush's paid plans, and the freemium version doesn't fully meet my needs.
- You need an SEO tool that is easier to use than Semrush. Some alternatives, such as Ubersuggest and WooRank, are more beginner-friendly.
- All you need is a keyword research tool. If Google Keyword Planner is free, there is no point in paying for the Semrush plan.