E3 Spark Plugs aims to go beyond traditional NHRA audience with new national advertising campaign
E3 spark plugs, known for keeping your engine firing on all cylinders, are stirring things up with an all-new national campaign.Created in collaboration with advertising partners saint john, “What Are You Running?” This campaign aims to bring E3 spark plugs to a wide range of DIY car enthusiasts across the country.
The campaign uses a multi-channel approach, with a series of video ads of varying lengths strategically placed across connected TV (CTV), YouTube, pre-roll ads, social media, and broadcast TV in key markets to maximize Effective.
A continuation of E3 Spark Plug and St. John's 10-year partnership, this campaign focuses on the superior performance benefits of E3 Spark Plug for DIY mechanics with two creative executions: “Inferno” and “Diamond” I'm guessing.
“Inferno” uses the visual metaphor of a blazing spark igniting an engine’s performance. Meanwhile, “Diamond” highlights how E3 spark plugs perform as diamond-like and reliable under pressure.
“As car enthusiasts ourselves, communicating the performance of E3 spark plugs in a way that resonates with our audience has been an exciting challenge for us over the past 10 years. and It stands out among other automotive and racing-related content. ” Peter Herbst, St. John's Executive Creative Director, says:
With a focus on performance under pressure, E3 pioneers the future of spark plug technology for the most demanding enthusiasts.
- Client: E3 spark plug
- Client team: Steve Joiner, Todd Arey, Quinn Zhang
- Campaign title: What are you running?
- Running title: Inferno & Pressure
- Agency: Saint John
- Executive Creative Director: Peter Herbst
- Associate Creative Directors: Andrew Harrison & David Durock
- Account Services: Erica Pelletier & Tiffany Thornton
- Production company and city: Nectar Studios, Jacksonville
- Producer (production cooperation): Katie Campion
- Editing company and city: Nectar Studios, Jacksonville
- Editor: Gabe Lasana
sauce: Saint John