according to bright edge Research, Search Engine Optimization (SEO) brings in over 1,000% more traffic than organic social media. Therefore, investing in SEO is essential for entrepreneurs. Today's episode of The Small Business Show features Shama Haider, CEO of Zen Media, best-selling author, and keynote speaker, to discuss this topic in more detail.
Important points
1. Haider emphasizes the importance of search engine optimization (SEO) as a vital driver of website traffic for small businesses. She explains that SEO helps potential customers discover businesses they wouldn't otherwise find, and emphasizes the need for entrepreneurs to invest in her SEO strategy.
2. In this interview, we explore the symbiotic relationship between social media and SEO, and their distinct but complementary roles in your marketing strategy. While social media platforms allow you to showcase your products and services and engage with customers, SEO makes it easier for your business to be found through search engines like Google.
3. Haider emphasizes taking a user-centered approach when implementing an SEO strategy for small businesses. This includes providing relevant website information, optimizing for mobile devices, and creating a seamless user experience to increase visibility and conversion.
Four. Additionally, Haider also addresses common mistakes companies make when implementing SEO, such as overemphasizing technical details instead of prioritizing user experience or focusing on conversions. . Sharma advises businesses to focus on fundamentals such as website functionality and customer reviews.
Five. Overall, Haider examines the evolving landscape of SEO and AI technology integration and highlights the importance of adapting to these changes for sustained success. Shama points to a shift to “recommendation engine optimization” that leverages technologies such as chatbots and AI. She encourages businesses to adapt to these changes and build their brands for the future of search and AI-driven algorithms.
“The goal of your business should not just be traffic, but rather conversion.” – Shama Haider