BBC
BBC has 'no plans' to use AI again for advertising Doctor Who In response to complaints from viewers.
According to the BBC's complaints website, the BBC's marketing team used the technology “as part of a small trial” to help draft text for two promotional emails and mobile notifications. Doctor Who BBC program.
However, the company added that it had received complaints over reports that it was using generative AI.
“We followed all of the BBC's editorial compliance processes and the final text was verified and approved by a member of the marketing team before being sent out,” the BBC said. “We have no plans to do anything like this again for promotion.” Doctor Who”
The BBC does not say how many complaints it has received, but the number is likely to be significantly lower.
The decision to end generative AI promotions marks a shift from BBC Head of Media Stock David Heusden's attitude towards the technology when the marketing push was announced earlier this month.
Heusden said: “Generative AI provides a great opportunity to speed up the creation of additional assets, to live more experimentation, for more content that we are trying to promote. 'The BBC will provide technology for Doctor Who promotion.
AI is a hot topic in the television industry these days.where in uk Doctor Who the Producer Industry Association Agreement recently published principles for the use of AI in UK production.
Over the weekend, OpenAI headed to Hollywood to show studios the potential of its revolutionary Sora software. This topic generated a lot of discussion at last week's Series Mania conference.
Doctor Who is set to launch on the BBC and for the first time on Disney+ in May. A new trailer was released last week.