If you're itching to learn Excel or hone your music production skills, you can now open Spotify and start streaming educational content right from the app.
Yup, the music streaming platform known for its vast catalog of music, podcasts, and audiobooks, is moving into e-learning to tap into the $315 billion online learning market.
With over 600 million users, Spotify aims to spice up playlists with an educational flair, starting with a test run in the UK, with the aim of deepening engagement and increasing revenue.
With our first team-up with well-known companies such as Skillshare, PLAYvirtuoso, BBC Maestro and Thinkific Spotify offers bite-sized video courses for free, with the option to dive deeper into full courses priced between £20 and £80. Interestingly, at least for now, the price remains the same whether you are a free or premium user.
The courses themselves cover a wide range of topics, from music production to Excel tips. And with content from these third-party publishers available on both his web and mobile apps, learning is more accessible than ever.
On the financial side, creators, publishers, and Spotify all get a slice of the pie from course sales. Details are unclear, but Spotify sees this as more than just a side hustle.
Spotify's move into education is not just a blind move, but is backed up by data showing that half of premium members already use educational podcasts. Spotify hopes to leverage its wealth of user insights to carefully select courses that resonate with its audience.